| Record ID | ia:handbookofproduc0000unse_u1g5 |
| Source | Internet Archive |
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| Download MARC binary | https://www.archive.org/download/handbookofproduc0000unse_u1g5/handbookofproduc0000unse_u1g5_meta.mrc |
LEADER: 01419cam a22003134a 4500
001 2003027329
003 DLC
005 20090728103716.0
008 031216s2004 nyua b 001 0 eng
010 $a 2003027329
020 $a0789025345 (hard cover : alk. paper)
020 $a0789025353 (soft cover : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF6146.P78$bH36 2004
082 00 $a659.1$222
245 00 $aHandbook of product placement in the mass media :$bnew strategies in marketing theory, practice, trends, and ethics /$cMary-Lou Galician, editor.
260 $aNew York :$bBest Business Books,$cc2004.
300 $a288 p. :$bill. (some col.) ;$c23 cm.
500 $aPublished simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
504 $aIncludes bibliographical references and index.
505 0 $aFrom the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
650 0 $aProduct placement in mass media.
650 0 $aSubliminal advertising$zUnited States.
650 0 $aAdvertising$xMoral and ethical aspects.
700 1 $aGalician, Mary-Lou.
730 0 $aJournal of promotion management.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0412/2003027329.html