| Record ID | ia:hbrs10mustreadso0000unse_y0y3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/hbrs10mustreadso0000unse_y0y3/hbrs10mustreadso0000unse_y0y3_marc.xml |
| Download MARC binary | https://www.archive.org/download/hbrs10mustreadso0000unse_y0y3/hbrs10mustreadso0000unse_y0y3_meta.mrc |
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008 120917s2013 maua 001 0 eng
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020 $a9781422189887$q(pbk. ;$qalk. paper)
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050 00 $aHF5415.13$b.H368 2013
082 00 $a658.8/02$223
084 $aF713.54$2clc
245 00 $aHBR's 10 must reads on strategic marketing.
246 3 $aHBR's ten must reads on strategic marketing
246 3 $aHarvard business review's 10 must reads on strategic marketing
260 $aBoston, Mass. :$bHarvard Business Review Press,$c©2013.
300 $av, 206 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aHBR's 10 must reads series
500 $aIncludes index.
505 0 $aRethinking marketing / Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / Theodore Levitt -- Marketing malpractice / Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / Kevin Lane Keller -- The female economy / Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / Susan Fournier and Lara Lee -- The one number you need to grow / Frederick F. Reichheld -- Ending the war between sales and marketing / Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
520 $aIncrease your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 02 $aStrategic Planning.
650 02 $aMarketing$xorganization & administration.
650 7 $aMarketing$xManagement.$2cct
650 7 $aStrategic planning.$2cct
650 7 $aMarketing.$2eclas
650 7 $aGestion d'entreprises.$2eclas
650 7 $aPlanification stratégique.$2eclas
650 7 $aService à la clientèle.$2eclas
650 7 $aCommunication.$2eclas
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 7 $aManagement$2gnd
650 7 $aMarketing$2gnd
650 7 $aStrategische Planung$2gnd
650 7 $aStrategisches Management$2gnd
730 0 $aHarvard business review.
830 0 $aHBR's 10 must reads (Series)
938 $aBrodart$bBROD$n104547278
938 $aBaker and Taylor$bBTCP$nBK0011937571
938 $aYBP Library Services$bYANK$n9566242
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