| Record ID | ia:hiddeninplainsig0000chip |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/hiddeninplainsig0000chip/hiddeninplainsig0000chip_marc.xml |
| Download MARC binary | https://www.archive.org/download/hiddeninplainsig0000chip/hiddeninplainsig0000chip_meta.mrc |
LEADER: 01154cam a2200301 i 4500
001 2013003930
003 DLC
005 20131019080226.0
008 130207s2013 nyu 000 0 eng
010 $a 2013003930
020 $a9780062125699
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.2$b.C46 2013
082 00 $a658.5/75$223
100 1 $aChipchase, Jan.
245 10 $aHidden in plain sight :$bhow to create extraordinary products for tomorrow's customers /$cJan Chipchase and Simon Steinhardt.
250 $aFirst edition.
264 1 $aNew York, NY :$bHarperBusiness,$c[2013]
300 $a237 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
505 0 $aCrossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
650 0 $aMarketing research.
650 0 $aNew products.
650 0 $aConsumer behavior.
700 1 $aSteinhardt, Simon.