MARC record from Internet Archive

LEADER: 03735cam 2200661 a 4500
001 ocm62158000
003 OCoLC
005 20180615082207.0
008 060109s2005 flua b 001 0 eng
010 $a 2005903630
040 $aDLC$beng$cDLC$dQBX$dBAKER$dLMR$dMNY$dTTU$dBTCTA$dYDXCP$dLVB$dHEBIS$dBDX$dSGE$dOCLCF$dOCLCQ
020 $a1932534083
020 $a9781932534085
035 $a(OCoLC)62158000
043 $an-us---
050 00 $aHF5415.33.U6$bH575 2005
082 00 $a658.80089/68073$222
245 00 $aHispanic marketing & public relations :$bunderstanding and targeting America's largest minority /$cedited by Elena del Valle ; [foreword by Carlos Santiago].
246 3 $aHispanic marketing and public relations
250 $a1st ed.
260 $aBoca Raton :$bPoyeen Pub.,$c℗♭2005.
300 $axxii, 435 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aAccompanied by a companion web site.
504 $aIncludes bibliographical references (pages 417-423) and index.
505 00 $tA snapshot of the U.S. Hispanic market /$rJonathon R. Ashton, Michele Valdovinos --$tLatino identity & situational Latinidad /$rFederico Subervi, Diana Rios --$tBeyond skin color /$rDeborah Vallejo --$tA deeper look into the U.S. Hispanic market /$rDerene Allen, Madalyn Friedman --$tHispanic projections /$rRoger Selbert --$tQualitative and quantitative research strategies /$rMiguel Gomez Winebrenner --$tSegmentation by level of acculturation /$rMiguel Gomez Winebrenner --$tEffective translations /$rTony Malaghan --$tMarketing to U.S. Hispanics online /$rRichard Israel, Cynthia Nelson --$tHispanic public relations and its emergence as an industry /$rDora O. Tovar --$tLatino media : a cultural connection /$rFederico Subervi, Heidi Eusebio --$tElectronic publicity and broadcast public relations /$rDavid Henry --$tMaximizing public relations results with entertainment /$rClaudia Santa Cruz --$tHispanic public relations return on investment /$rChristine Clavijo-Kish, Dalia Paratore Salazar --$tCultural understanding key to effective Hispanic media training /$rElena del Valle.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
650 0 $aHispanic American mass media.
650 6 $aConsommateurs ame ricains d'origine latino-ame ricaine.
650 6 $aConsommateurs$xComportement$zE tats-Unis.
650 6 $aCibles (Marketing)$zE tats-Unis.
650 6 $aMe dias latino-ame ricains (E tats-Unis)
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aHispanic American consumers.$2fast$0(OCoLC)fst00957375
650 7 $aHispanic American mass media.$2fast$0(OCoLC)fst00957415
650 7 $aTarget marketing.$2fast$0(OCoLC)fst01143138
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 07 $aZielgruppe.$2swd
650 07 $aMarketing.$2swd
651 7 $aUSA.$2swd
651 7 $aHispanos.$2swd
700 1 $aValle, Elena del.
776 08 $iOnline version:$tHispanic marketing & public relations.$b1st ed.$dBoca Raton : Poyeen Pub., ℗♭2005$w(OCoLC)607830230
938 $aBaker & Taylor$bBKTY$c49.95$d37.46$i1932534083$n0006491610$sactive
938 $aBrodart$bBROD$n04722035$c$27.47
938 $aBaker and Taylor$bBTCP$n2005903630
938 $aQuality Books, Inc.$bQUAL$na 05903630
938 $aYBP Library Services$bYANK$n2266453
029 1 $aAU@$b000040063616
029 1 $aHEBIS$b17759666X
029 1 $aQBX$ba 05903630
029 1 $aYDXCP$b2266453
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 472 OTHER HOLDINGS