| Record ID | ia:hitechhitouchbra00paul |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/hitechhitouchbra00paul/hitechhitouchbra00paul_marc.xml |
| Download MARC binary | https://www.archive.org/download/hitechhitouchbra00paul/hitechhitouchbra00paul_meta.mrc |
LEADER: 03815cam 22007574a 4500
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003 OCoLC
005 20160208115835.0
008 000823s2001 si a 001 0 eng
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050 00 $aHF5415.13$b.T395 2001
082 00 $a658.8/27$221
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084 $aQP 650$2rvk
100 1 $aTemporal, Paul.
245 10 $aHi-tech hi-touch branding :$bcreating brand power in the age of technology /$cPaul Temporal and K.C. Lee.
260 $aSingapore ;$aNew York :$bWiley,$c℗♭2001.
300 $ax, 219 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $gCh. 1.$tThe Technology Century --$gCh. 2.$tIntroduction to Branding.$tShanghai GM: Building and launching a brand in a new market --$gCh. 3.$tBranding and Technology.$tNokia: Building a powerful technology brand.$tPhilips: Strengthening a global brand --$gCh. 4.$tPositioning Strategies for Technology Companies and Products.$tHewlett-Packard: Repositioning an old brand.$tAgilent Technologies: Positioning a new brand --$gCh. 5.$tHi-Tech Hi-Touch Branding Techniques.$tTesco: The brand experience is everything --$gCh. 6.$tBranding on the Web.$tAmazon.com: Extending the brand through strategic alliances.$tJaguar: Great corporate branding on the Web.$tVirgin: Excellent brand proposition.$tHarley-Davidson: Effective dispositional branding.$tMichelin: Comprehensive branding.
650 0 $aBranding (Marketing)
650 0 $aElectronic commerce.
650 4 $aBrand name products$xMarketing.
650 6 $aProduits de marque$xCommercialisation.
650 6 $aCommerce e lectronique.
650 6 $aMarketing sur Internet.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 17 $aMerken.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aE-commerce.$2gtt
650 07 $aElectronic Commerce.$2swd
650 07 $aMarkenpolitik.$2swd
700 1 $aLee, K. C.$q(Kwok Cheong)
776 08 $iOnline version:$aTemporal, Paul.$tHi-tech hi-touch branding.$dSingapore ; New York : Wiley, ℗♭2001$w(OCoLC)895125254
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix06/00045590.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley044/00045590.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley037/00045590.html
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952 $a486857636$zTEU$bTEMPLE UNIV$hFull$u20100709
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