MARC record from Internet Archive

LEADER: 03211cam 2200673Ia 4500
001 ocm55586848
003 OCoLC
005 20201114175718.0
008 040604s2004 ne a b 001 0 eng d
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050 4 $aTX911.3.M3$bB69 2004
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082 04 $a647.0688$221
084 $a49.55$2bcl
084 $a85.40$2bcl
084 $aQQ 946$2rvk
084 $aQQ 960$2rvk
100 1 $aBowie, David,$d1951-
245 10 $aHospitality marketing :$ban introduction /$cDavid Bowie and Francis Buttle.
260 $aAmsterdam ;$aBoston :$bElsevier Butterworth-Heinemann,$c2004.
300 $a350 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $gPt. A.$tIntroduction --$g1.$tIntroduction to hospitality marketing --$gPt. B.$tPre-encounter marketing --$g2.$tMarketing research --$g3.$tUnderstanding and segmenting customers --$g4.$tCompetitive strategies --$g5.$tDeveloping the offer --$g6.$tLocating the offer --$g7.$tPricing the offer --$g8.$tDistributing the offer --$g9.$tCommunicating the offer --$gPt. C.$tEncounter marketing --$g10.$tManaging the physical environment --$g11.$tManaging service processes --$g12.$tManaging customer-contact employees --$gPt. D.$tPost-encounter marketing --$g13.$tManaging customer satisfaction --$g14.$tRelationship marketing --$gPt. E.$tThe marketing plan --$g15.$tMarketing planning.
520 1 $a"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.
650 0 $aHospitality industry$xMarketing.
650 0 $aHotels$xMarketing.
650 6 $aAccueil (Tourisme)$xMarketing.
650 6 $aHôtels$xMarketing.
650 7 $aHospitality industry$xMarketing.$2fast$0(OCoLC)fst00961149
650 7 $aHotels$xMarketing.$2fast$0(OCoLC)fst00961815
650 17 $aHoreca.$2gtt
650 17 $aMarketing.$2gtt
650 07 $aGastgewerbe.$2swd
650 07 $aMarketing.$2swd
700 1 $aButtle, Francis.
938 $aBaker & Taylor$bBKTY$c41.95$d41.95$i0750652454$n0003934797$sactive
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938 $aYBP Library Services$bYANK$n100301158
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948 $hHELD BY P4A - 154 OTHER HOLDINGS