| Record ID | ia:hospitalitymarke0000wear_a6n4 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/hospitalitymarke0000wear_a6n4/hospitalitymarke0000wear_a6n4_marc.xml |
| Download MARC binary | https://www.archive.org/download/hospitalitymarke0000wear_a6n4/hospitalitymarke0000wear_a6n4_meta.mrc |
LEADER: 03675cam 2200541Ma 4500
001 ocm50571722
003 OCoLC
005 20201114035714.0
008 011206s2002 xnaa b 001 0 eng d
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019 $a1073111833
020 $a186250511X$q(pbk.)
020 $a9781862505117$q(pbk.)
035 $a(OCoLC)50571722$z(OCoLC)1073111833
050 4 $aTX911.3.M3$bW42 2002
082 04 $a647.940688$222
100 1 $aWearne, Neil.
245 10 $aHospitality marketing in the e-commerce age.
250 $a2nd ed. /$bNeil Wearne and Kevin Baker.
260 $aFrenchs Forest, N.S.W. :$bPearson Education,$c2002.
300 $axiv, 386 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aFirst ed. published: Hospitality marketing / Neil Wearne. Melbourne : Hospitality Press, 1994.
504 $aIncludes bibliographical references and index.
505 0 $a1. The marketing function -- 2. Hospitality and e-commerce -- 3. The marketing mix -- 4. Market analysis -- 5. Segmentation by purchase motivations -- 6. The customer mix -- 7. Target marketing -- 8. The product mix -- 9. The service concept in the e-commerce age -- 10. Service strategies -- 11. E-commerce strategies -- 12. Marketing management -- 13. The planning discipline -- 14. Marketing audits and marketing information systems -- 15. Marketing research -- 16. Sustainable competitive advantage -- 17. Positioning -- 18. Local hotal strategies -- 19. Strategic solutions -- 20. Growth strategies -- 21. Pricing strategies -- 22. Promotion strategies -- 23. Inreach and outreach sales tactics -- 24. Advertising strategies -- 25. Advertising: creative strategies -- 26. Advertising: media and budgets -- 27. Sales promotion and publicity strategies -- 28. Direct marketing strategies -- 29. Product development strategies -- 30. Forecasting market demand.
520 1 $a"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing. The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event."--Jacket.
650 0 $aHospitality industry$xMarketing.
650 0 $aHotels$xMarketing.
650 0 $aTourism$xMarketing.
650 0 $aRestaurants$xMarketing.
650 0 $aElectronic commerce.
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aHospitality industry$xMarketing.$2fast$0(OCoLC)fst00961149
650 7 $aHotels$xMarketing.$2fast$0(OCoLC)fst00961815
650 7 $aRestaurants$xMarketing.$2fast$0(OCoLC)fst01095945
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
700 1 $aBaker, Kevin,$d1949-
938 $aYBP Library Services$bYANK$n1894062
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029 1 $aUNITY$b001549863
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