| Record ID | ia:hospitalitysales0000abbe_d0o1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/hospitalitysales0000abbe_d0o1/hospitalitysales0000abbe_d0o1_marc.xml |
| Download MARC binary | https://www.archive.org/download/hospitalitysales0000abbe_d0o1/hospitalitysales0000abbe_d0o1_meta.mrc |
LEADER: 01865cam 2200385Ia 4500
001 ocn251431935
003 OCoLC
005 20210404213025.0
008 080916s2008 miua b 001 0 eng d
040 $aZNC$beng$cZNC$dYDXCP$dBTCTA$dVP@$dCNNAI$dOCLCF$dOCLCO$dOCLCQ$dZ5A
019 $a246892867
020 $a9780866123259
020 $a0866123253
035 $a(OCoLC)251431935$z(OCoLC)246892867
050 4 $aTX911.3.M3$bA233 2008
082 04 $a647.94/068/8$222
100 1 $aAbbey, James R.
245 10 $aHospitality sales and marketing /$cJames R. Abbey.
250 $a5th ed.
260 $aLansing, Mich. :$bAmerican Hotel & Lodging Educational Institute,$c©2008.
300 $axiii, 600 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 20 $tIntroduction to hospitality marketing sales --$tThe marketing plan, the cornerstone of sales --$tManaging the marketing and sales office --$tPersonal sales --$tTelephone sales --$tInternal marketing and sales --$tAdvertising, public relations and publicity --$tMarketing to business travelers --$tMarketing to leisure travelers --$tMarketing to travel agents --$tMarketing to meeting planners --$tMarketing to special segments --$tMarketing restaurants and lounges --$tMarketing catered events and meeting rooms.
650 0 $aHospitality industry$xMarketing.
650 7 $aHospitality industry$xMarketing.$2fast$0(OCoLC)fst00961149
710 2 $aAmerican Hotel & Motel Association.$bEducational Institute.
938 $aBaker and Taylor$bBTCP$nBK0007928939
938 $aYBP Library Services$bYANK$n3032200
029 1 $aNLGGC$b315386908
029 1 $aNZ1$b15281992
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 45 OTHER HOLDINGS