MARC record from Internet Archive

LEADER: 04353cam 2200541 a 4500
001 ocm46538690
003 OCoLC
005 20180313232115.0
008 010315s2002 nyua b 001 0 eng
010 $a 2001028449
040 $aDLC$beng$cDLC$dUKM$dLVB$dBAKER$dBTCTA$dYDXCP$dBURCL$dTULIB$dBDX$dOCLCF$dOCLCO$dER0$dOCLCQ
015 $aGBA230496$2bnb
020 $a0766816052
020 $a9780766816053
035 $a(OCoLC)46538690
050 00 $aTX911.3.M3$bM67 2002
082 00 $a647.94/068/8$221
100 1 $aMorrison, Alastair M.
245 10 $aHospitality and travel marketing /$cAlastair M. Morrison.
250 $a3rd ed.
260 $aAlbany, NY :$bDelmar Thomson Learning,$c℗♭2002.
300 $axviii, 625 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $gpt. I.$tIntroduction to Marketing --$gCh. 1.$tMarketing Defined --$gCh. 2.$tMarketing Hospitality and Travel Services --$gCh. 3.$tHospitality and Travel Marketing System --$gpt. II.$tPlanning: Research and Analysis --$gCh. 4.$tCustomer Behavior --$gCh. 5.$tAnalyzing Marketing Opportunities --$gCh. 6.$tMarketing Research --$gpt. III.$tPlanning: Marketing Strategy and Planning --$gCh. 7.$tMarketing Strategy: Market Segmentation and Trends --$gCh. 8.$tMarketing Strategy: Strategies, Target Markets, Marketing Mix, Positioning, and Marketing Objectives --$gCh. 9.$tMarketing Plan and the Eight Ps --$gpt. IV.$tImplementing the Marketing Plan --$gCh. 10.$tProduct Development and Partnership --$gCh. 11.$tPeople: Services and Service Quality --$gCh. 12.$tPackaging and Programming --$gCh. 13.$tDistribution Mix and the Travel Trade --$gCh. 14.$tCommunications and the Promotional Mix --$gCh. 15.$tAdvertising --$gCh. 16.$tSales Promotion and Merchandising --$gCh. 17.$tPersonal Selling and Sales Management --$gCh. 18.$tPublic Relations and Publicity --$gCh. 19.$tPricing --$gpt. V.$tControlling and Evaluating the Plan --$gCh. 20.$tMarketing Management, Evaluation, and Control.
520 1 $a"For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing."--Jacket.
650 0 $aHospitality industry$xMarketing.
650 0 $aTourism$xMarketing.
650 6 $aAccueil (Tourisme)$xMarketing.
650 6 $aTourisme$xMarketing.
650 7 $aHospitality industry$xMarketing.$2fast$0(OCoLC)fst00961149
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
938 $aBaker & Taylor$bBKTY$c108.95$d108.95$i0766816052$n0003640339$sactive
938 $aBrodart$bBROD$n58005242$c$137.95
938 $aBaker and Taylor$bBTCP$n2001028449
938 $aYBP Library Services$bYANK$n1713178
029 1 $aAU@$b000022531805
029 1 $aNLGGC$b240604164
029 1 $aNZ1$b6180368
029 1 $aUNITY$b047522860
029 1 $aYDXCP$b1713178
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 190 OTHER HOLDINGS