| Record ID | ia:howtoadvertise0000roma_s3j5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/howtoadvertise0000roma_s3j5/howtoadvertise0000roma_s3j5_marc.xml |
| Download MARC binary | https://www.archive.org/download/howtoadvertise0000roma_s3j5/howtoadvertise0000roma_s3j5_meta.mrc |
LEADER: 01986cam 2200433Ka 4500
001 ocm60380073
003 OCoLC
005 20210518213608.0
008 050516s2005 nyu 000 0 eng d
010 $a 2003053159
040 $aHFU$beng$cHFU$dBAKER$dYDXCP$dBTCTA$dNZAUC$dBDX$dIUA$dOCLCF$dOCLCO$dOCLCQ$dFCL
019 $a1011607124$a1089158131
020 $a0312340214$q(pbk.)
020 $a9780312340216$q(pbk.)
035 $a(OCoLC)60380073$z(OCoLC)1011607124$z(OCoLC)1089158131
050 00 $aHF5823$b.R665 2005
082 00 $a659.1$221
100 1 $aRoman, Kenneth.
245 10 $aHow to advertise /$cKenneth Roman and Jane Maas with Martin Nisenholtz.
250 $a3rd ed.
260 $aNew York :$bSt. Martin's Griffin,$c2005.
300 $axix, 263 pages ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aWill there still be advertising? -- Reflections on David Ogilvy : the purpose of advertising -- pt. 1. What to say, and where to say it. -- Advertising is about ideas -- Brands and strategies -- Research -- Campaigns -- Media strategies and tactics -- Target marketing -- Integrated communications pt. 2. Getting the message out. -- Television -- Magazines and newspapers -- Radio and outdoor The internet -- Direct marketing -- Brochures, web sites, sales pieces -- Promotion and publicity -- Truth and ethics -- Working with an agency.
650 0 $aAdvertising.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
700 1 $aMaas, Jane.
700 1 $aNisenholtz, Martin.
938 $aBaker & Taylor$bBKTY$c15.95$d11.96$i0312340214$n0006113533$sactive
938 $aBrodart$bBROD$n02512491$c$15.95
938 $aBaker and Taylor$bBTCP$nBK0006113533
938 $aYBP Library Services$bYANK$n2188310
029 1 $aAU@$b000028632397
029 1 $aNZ1$b9375140
029 1 $aYDXCP$b2188310
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 56 OTHER HOLDINGS