MARC record from Internet Archive

LEADER: 03125cam a2200541 a 4500
001 664666873
003 OCoLC
005 20151005090517.0
008 100920s2011 njua 001 0 eng
010 $a2010039794
016 7 $a015668769$2Uk
020 $a9780470879009 (hardback)
020 $a0470879009 (hardback)
035 $a664666873
035 $a(OCoLC)664666873
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dJAO$dBWX$dVP@$dCDX$dUKMGB$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415$b.M3795 2011
082 00 $a658.8$222
092 $a658.8$bM1456h
100 1 $aMcDonald, Kelly,$d1961-
245 10 $aHow to market to people not like you :$b"know it or blow it" rules for reaching diverse customers /$cKelly McDonald.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2011.
300 $axxii, 218 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $a"Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets."--Provided by publisher.
650 0 $aMarketing.
650 0 $aConsumer satisfaction.
907 $a.b24518219$b12-20-18$c07-20-11
998 $axbt$b10-11-11$cm$da $e-$feng$gnju$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b24518219$b02-24-15$c07-20-11
938 $aBaker and Taylor$bBTCP$nBK0009245058
938 $aYBP Library Services$bYANK$n3493505
938 $aBlackwell Book Service$bBBUS$n3493505
938 $aCoutts Information Services$bCOUT$n14027190
956 $aPre-reclamation 001 value: ocn664666873
980 $a1011 sh
998 $axbt$b10-11-11$cm$da$e-$feng$gnju$h0$i0
994 $aC0$bSFR
999 $yMARS
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