| Record ID | ia:howtoplanadverti0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/howtoplanadverti0000unse/howtoplanadverti0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/howtoplanadverti0000unse/howtoplanadverti0000unse_meta.mrc |
LEADER: 00940nam a2200289 a 4500
001 98118533
003 DLC
005 19980327152612.6
008 971120s1997 enka b 001 0 eng d
010 $a 98118533
020 $a0304701432
035 $a(OCoLC)37980076
040 $aNNF$cNNF$dDLC
042 $alccopycat
043 $ae-uk---
050 04 $aHF5823$b.H583 1997
082 00 $a659.1/11$221
245 00 $aHow to plan advertising /$cedited by Alan Cooper.
250 $a2nd ed.
260 $aLondon ;$aHerndon, Va. :$bCassell in association with the Account Planning Group,$c1997.
300 $axvii, 201 p. :$bill. ;$c25 cm.
500 $aRev. ed. of: How to plan advertising / edited by Don Cowley. 1987.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xPlanning.
650 0 $aAdvertising$zGreat Britain$xPlanning.
700 1 $aCooper, Alan,$d1955-
710 2 $aAccount Planning Group.