MARC record from Internet Archive

LEADER: 02451cam 2200613 a 4500
001 ocm13295364
003 OCoLC
005 20191122082632.0
008 851113s1986 ilua 001 0 eng
010 $a 85063397
040 $aDLC$beng$cDLC$dMUQ$dYDXCP$dCLU$dZWZ$dDEBBG$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dCSJ$dOCLCO$dOCLCQ$dCPO$dOCLCQ$dOCLCO$dHRM$dDCHUA$dUKBTH$dOCLCA
019 $a957207964
020 $a0844230332
020 $a9780844230337
035 $a(OCoLC)13295364$z(OCoLC)957207964
050 04 $aHF6146.T42$bW46 1986
080 0 $a659.148
082 04 $a659.14/3$219
084 $aQP 632$2rvk
100 1 $aWhite, Hooper.
245 10 $aHow to produce effective TV commercials /$cHooper White.
250 $a2nd ed.
260 $aLincolnwood, Ill., U.S.A. :$bNTC Business Books,$c℗♭1986.
300 $axix, 305 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of: How to produce an effective TV commercial. c1981.
500 $aIncludes index.
505 0 $aHow television commercials began -- The full-service agency -- The 12 essential steps -- Preparing the idea -- Pricing the commercial -- Producing the commercial -- Postproduction -- Casting a commercial -- Film or videotape? -- Producing on location or on a set -- Music -- Producing in live action -- Animation -- Computers and other special effects -- The future of commercial production.
650 0 $aTelevision advertising.
650 4 $aTelevision broadcasting$xProduction and direction.
650 6 $aPublicite te le vise e.
650 7 $aTelevision advertising.$2fast$0(OCoLC)fst01146648
650 7 $aFernsehsendung$2gnd
650 7 $aTechnik$2gnd
650 7 $aWerbesendung$2gnd
650 7 $aPublicite te le vise e.$2ram
650 07 $aFernsehsendung.$2swd
650 07 $aTechnik.$2swd
650 07 $aWerbesendung.$2swd
700 1 $aWhite, Hooper.$tHow to produce an effective TV commercial.
938 $aYBP Library Services$bYANK$n835411
029 1 $aAU@$b000004755378
029 1 $aAU@$b000060879006
029 1 $aDEBBG$bBV003598546
029 1 $aDEBSZ$b05076862X
029 1 $aHEBIS$b009302352
029 1 $aNZ1$b3041335
029 1 $aUNITY$b061619248
029 1 $aYDXCP$b835411
029 1 $aZWZ$b029288592
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 394 OTHER HOLDINGS