| Record ID | ia:humorinadvertisi0000gula |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/humorinadvertisi0000gula/humorinadvertisi0000gula_marc.xml |
| Download MARC binary | https://www.archive.org/download/humorinadvertisi0000gula/humorinadvertisi0000gula_meta.mrc |
LEADER: 01183cam 22003254a 4500
001 9920204360001661
005 20150423124903.0
008 050617s2006 nyua b 001 0 eng
010 $a 2005017678
020 $a0765616130 (cloth : alk. paper)
024 3 $a9780765616135
035 $a(CSdNU)u278118-01national_inst
035 $a(OCoLC)60791480
035 $a(OCoLC)60791480
040 $aDLC$cDLC$dBAKER$dC#P
042 $apcc
049 $aCNUM
050 00 $aHF5821$b.G87 2006
082 00 $a659.1/02/07$222
100 1 $aGulas, Charles S.,$d1962-
245 10 $aHumor in advertising :$ba comprehensive analysis /$cCharles S. Gulas and Marc G. Weinberger.
260 $aArmonk, N.Y. :$bM.E. Sharpe, Inc.,$cc2006.
300 $axiv, 240 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 207-224) and indexes.
650 0 $aWit and humor in advertising
700 1 $aWeinberger, Marc G.
938 $aBaker & Taylor$bBKTY$c69.95$d69.95$i0765616130$n0006507085$sactive
949 $aHF 5821 .G87 2006$i31786102282735
994 $a92$bCNU
999 $aHF 5821 .G87 2006$wLC$c1$i31786102282735$d3/3/2011$lCIRCSTACKS$mNULS $q1$rY$sY$tBOOK$u7/13/2006