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LEADER: 04390cam 2200877 a 4500
001 ocm37975493
003 OCoLC
005 20211009112809.0
008 971112s1998 nyua b 001 0beng
010 $a 97049220
040 $aDLC$beng$cDLC$dUKM$dBAKER$dNLGGC$dBTCTA$dYDXCP$dNOR$dOCLCG$dF4B$dGEBAY$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dOCLCA$dCNGUL$dOCLCQ$dCSJ$dOCLCO$dDHA$dOCLCQ$dOCLCO$dOCLCQ$dP@N$dOCLCQ$dOCLCO$dCNO$dPAU$dCPO$dJDP$dOCLCO$dUKMGB$dOCL$dCSA$dOCLCA$dCBA$dOCLCO$dOCL$dOCLCO$dOCLCQ$dOCLCO$dOCL$dOCLCA$dOCLCQ$dOCLCO$dOCLCQ$dSAB$dOCLCQ
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016 7 $a008064790$2Uk
019 $a40299262$a40882657$a966053578
020 $a0471194085$q(cloth ;$qalk. paper)
020 $a9780471194088$q(cloth ;$qalk. paper)
020 $a0471345946
020 $a9780471345947
035 $a(OCoLC)37975493$z(OCoLC)40299262$z(OCoLC)40882657$z(OCoLC)966053578
043 $an-us---
050 00 $aHD9349.S632$bG74 1998
082 00 $a338.7/66362/092$221
082 04 $aB$221
084 $a83.67$2bcl
084 $aF279.712.3$2clc
084 $aK837.125.3$2clc
100 1 $aGreising, David,$d1960-
245 10 $aI'd like the world to buy a coke :$bthe life and leadership of Roberto Goizueta /$cDavid Greising.
246 3 $aI would like the world to buy a coke
260 $aNew York :$bWiley,$c©1998.
300 $axviii, 334 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 305-321) and index.
505 00 $gch. 1.$tCuba, Castro, and Coke --$gch. 2.$tFlight to the top --$gch. 3.$t"The Spanish inquisition" --$gch. 4.$tBreak from the past: diet Coke and Columbia Pictures --$gch. 5.$t"Give me back my Coke!" --$gch. 6.$tChanging the script: the bottler spinoff and escape from Hollywood --$gch. 7.$tCoca-colonization --$gch. 8.$t"Always" a great shootout --$gch. 9.$tBig brand machine --$gch. 10.$tGames Roberto played --$gch. 11.$t"It's Coca-Cola heaven."
520 $aA biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 shares of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.
600 10 $aGoizueta, Roberto,$d1931-1997.
610 20 $aCoca-Cola Company.
650 0 $aChief executive officers$zUnited States$vBiography.
650 0 $aSoft drink industry$zUnited States.
600 17 $aGoizueta, Roberto,$d1931-1997$2fast$0(OCoLC)fst00408194
610 27 $aCoca-Cola Company.$2fast$0(OCoLC)fst00541496
650 7 $aChief executive officers.$2fast$0(OCoLC)fst00854175
650 7 $aSoft drink industry.$2fast$0(OCoLC)fst01124119
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aBiografie$2gnd
650 17 $aCoca-Cola Company.$2gtt
650 17 $aFrisdrankenindustrie.$2gtt
600 17 $aGoizueta, Roberto.$2swd
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 7 $aBiographies.$2lcgft
776 08 $iOnline version:$aGreising, David, 1960-$tI'd like the world to buy a coke.$dNew York : Wiley, ©1998$w(OCoLC)680581535
856 41 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/97049220.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0706/97049220-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0706/97049220-d.html
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0471194085$n0003092258$sactive
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938 $aBaker and Taylor$bBTCP$n97049220
938 $aYBP Library Services$bYANK$n1442302
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948 $hNO HOLDINGS IN P4A - 763 OTHER HOLDINGS