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MARC record from Internet Archive

LEADER: 02743cam 2200529Ia 4500
001 ocm61480061
003 OCoLC
005 20201006005200.0
008 050911s2005 si b 001 0 eng d
040 $aSITPL$beng$cSITPL$dSITPL$dBAKER$dVP@$dLVB$dYDXCP$dBTCTA$dNZAUC$dCUY$dTULIB$dBDX$dOCLCF$dOCLCQ$dPHUST$dOCLCQ$dUKMGB$dUKUOY$dDCT
015 $aGBA486565$2bnb
016 7 $a013053426$2Uk
020 $a9812618015$q(Asia & ANZ)
020 $a9789812618016$q(Asia & ANZ)
020 $a1904879187$q(rest of world)
020 $a9781904879183$q(rest of world)
035 $a(OCoLC)61480061
050 4 $aHD69.B7$bL54 2005
080 $a658.82
082 04 $a658.827$222
100 1 $aLim, Gerrie.
245 10 $aIdol to icon :$bthe creation of celebrity brands /$cGerrie Lim.
260 $aSingapore :$bMarshall Cavendish Business ;$aLondon :$bCyan,$c2005.
300 $a224 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 207-211) and index.
520 $a"The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic brands that are worshiped by millions. The importance of creating a larger-than-life image and retaining admiration and adoration for a star is revealed through a careful investigation of the role of television, film, music videos, magazines, and tabloids in celebrity branding."--GBP.
505 0 $aIn praise of idle worship -- John Candy sat here: Celebrity and the movies -- Rock and a hard place: celebrity and music -- Rags to riches: celebrity and fashion -- Edifice Rex:celebrity and brand extension -- Epics and enigmas: the lure of asian exotica -- Brit-pop and the Boom-boomerang:for the love of Britney and Kylie -- Between credibility and caricature: the zen of being Tom Cruise and Brad pitt -- Double trouble:the silhoutte stardom of Shelley Michelle -- Tongues in Chic.
583 1 $aSelf-Renewing$c2017$5UoY
650 0 $aBrand name products.
650 0 $aCelebrities.
650 6 $aProduits de marque.
650 6 $aCélébrités.
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aCelebrities.$2fast$0(OCoLC)fst00850072
938 $aBaker & Taylor$bBKTY$c19.95$d14.96$i1904879187$n0006147200$sactive
938 $aBrodart$bBROD$n03083020$c$19.95
938 $aBaker and Taylor$bBTCP$nBK0006147200
938 $aYBP Library Services$bYANK$n2203371
029 1 $aAU@$b000027576558
029 1 $aNZ1$b8995823
029 1 $aYDXCP$b2203371
029 1 $aUKMGB$b013053426
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 55 OTHER HOLDINGS