MARC record from Internet Archive

LEADER: 04615cam 22007694a 4500
001 ocn746834559
003 OCoLC
005 20181205212142.0
008 110909s2011 nyua b 001 0 eng
010 $a 2011036957
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dC#P$dCDX$dVP@$dBDX$dYBM$dBWX$dCGN$dIOJ$dMUU$dOCLCF$dCHVBK$dOCLCQ$dS3O$dOCLCQ$dNJK$dIOD$dSFR$dOCLCA
019 $a765968359
020 $a9781451671865$q(hardback)
020 $a1451671865$q(hardback)
020 $a9781451671889$q(e-book)
020 $a1451671881$q(e-book)
020 $a9781451671872$q(trade paper)
020 $a1451671873$q(trade paper)
035 $a(OCoLC)746834559$z(OCoLC)765968359
037 $bPocket Books, 1230 Ave of the Americas 9th Fl, New York, NY, USA, 10020$nSAN 200-2442
042 $apcc
050 00 $aHF5415.1265$b.S385 2011
082 00 $a658.8/342$223
084 $aBUS016000$aBUS009000$aBUS069030$2bisacsh
100 1 $aSchwartz, Gary,$d1964-
245 14 $aThe impulse economy :$bunderstanding mobile shoppers and what makes them buy /$cGary Schwartz.
260 $aNew York :$bAtria Books,$c2011.
300 $aviii, 229 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media). We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--$cProvided by publisher.
520 $a"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--$cProvided by publisher.
505 0 $aIntroducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 0 $aConsumer behavior.
650 7 $aBUSINESS & ECONOMICS$xConsumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xBusiness Etiquette.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xEconomics$xTheory.$2bisacsh
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aTeleshopping.$2fast$0(OCoLC)fst01146511
650 7 $aVerbraucherverhalten.$0(DE-588)4062644-1$2gnd
650 7 $aMobiles Endgera t.$0(DE-588)7689895-7$2gnd
650 7 $aOnline-Marketing.$0(DE-588)7706419-7$2gnd
650 7 $aInternet marketing.$2sears
650 7 $aShopping$xTechnological innovations.$2sears
650 7 $aInternet shopping.$2sears
650 7 $aConsumers.$2sears
650 7 $aMarketing$xInternet.$2shbe
650 7 $aConsumer behaviour.$2shbe
938 $aBrodart$bBROD$n13372211$c$24.00
938 $aBaker and Taylor$bBTCP$nBK0010088209
938 $aCoutts Information Services$bCOUT$n18432613
938 $aYBP Library Services$bYANK$n100581171
938 $aYBP Library Services$bYANK$n7624743
938 $aBlackwell Book Service$bBBUS$n100581171
029 1 $aAU@$b000047762271
029 1 $aCHBIS$b007315926
029 1 $aCHDSB$b005715167
029 1 $aCHVBK$b114566895
029 1 $aCHVBK$b18257184X
029 1 $aNZ1$b14202670
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 405 OTHER HOLDINGS