MARC record from Internet Archive

LEADER: 02947cam 2200553 a 4500
001 ocn156819266
003 OCoLC
005 20221104214005.0
008 070626s2008 si b 001 0 eng d
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035 $a(OCoLC)156819266$z(OCoLC)966029104
043 $aa-ii---
050 4 $aHC79.C6$b.S67 2008
082 04 $a658.83954$222
084 $aF135.16$2clc
100 1 $aSrinivas, Alam.
245 14 $aThe Indian consumer :$bone billion myths, one billion realities /$cAlam Srinivas.
260 $aSingapore ;$aHoboken, NJ :$bJohn Wiley & Sons (Asia),$c2008.
300 $a216 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe "I can, so I will" spenders -- The other middle classes -- Redefining the Indian middle class -- Middle-some masala -- Retail's short tail -- The brand bandwagon -- Brahmin businessmen -- Conclusion : seven Ps of the Indian middle class.
520 1 $a"It's critical to make a distinction between the Indian middle class and the country's consumption segment. Merely belonging to the middle-class segment doesn't automatically translate into an individual becoming a consumer in the Western sense of the word." "In terms of established socio-economic norms, while many Indian households can be dubbed as "possible" consumers, many are neither brand-conscious, nor do they clamor for goods of "conspicuous" consumption. They are still conservative savers, and not spenders." "These and other myths about the "Great Indian Middle Class" are explored in this provocative book."--Jacket
650 0 $aConsumers$zIndia.
650 0 $aMiddle class$zIndia.
650 0 $aConsumption (Economics)$zIndia.
650 7 $aConsumption (Economics)$yIndia.$2cct
650 7 $aConsumers.$2fast$0(OCoLC)fst00876410
650 7 $aConsumption (Economics)$2fast$0(OCoLC)fst00876455
650 7 $aMiddle class.$2fast$0(OCoLC)fst01020437
651 7 $aIndia.$2fast$0(OCoLC)fst01210276
650 7 $aKonsumenter$zIndien.$2sao
650 7 $aKonsumtion$zIndien.$2sao
776 08 $iOnline version:$aSrinivas, Alam.$tIndian consumer.$dSingapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008$w(OCoLC)681758607
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0470822309$n0007330059$sactive
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948 $hNO HOLDINGS IN GTX - 178 OTHER HOLDINGS