MARC record from Internet Archive

LEADER: 02220cam 2200457I 4500
001 ocm02665379
003 OCoLC
005 20121217113353.0
008 770106s1925 nyu 000 0 eng d
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050 4 $aBF636$b.O8
082 0 $a130
084 $a77.61$2bcl
084 $aCP 9500$2rvk
100 1 $aOverstreet, H. A.$q(Harry Allen),$d1875-1970.
245 10 $aInfluencing human behavior.
260 $aNew York,$bW.W. Norton,$c1925.
300 $aviii, 296 p.$c22 cm.
490 0 $aLectures-in-print
505 0 $aPart one: Introductory techniques. I. The key problem: capturing the attention -- II. The appeal to wants -- III. The problem of vividness -- IV. The psychology of effective speaking -- V. The psychology of effective writing -- VI. Crossing the interest dead-line -- VII. Making ideas stick.
505 8 $aPart two: Fundamental techniques. VIII. How to change persons: the entering wedge -- IX. The building of habits: associative techniques -- X. Our unconscious fabrication habits -- XI. The problem of straight thinking -- XII. Diagnosing the public -- XIII. Training the creative mind -- XIV. Conflict and invention -- XV. The technique of humor -- XVI. The individual and his world.
650 0 $aPsychology, Applied.
650 17 $aGedrag.$2gtt
650 17 $aInterpersoonlijke beïnvloeding.$2gtt
650 07 $aAngewandte Psychologie.$2swd
650 07 $aBeeinflussung.$2swd
650 07 $aVerhalten.$2swd
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952 $a188054257$zPAU$bUNIV OF PENNSYLVANIA$hFull; not ex.$u20100727
952 $a190127773$zPAU$bUNIV OF PENNSYLVANIA$hFull; not ex.$iLCC$u20100708
952 $a268805897$zSTF$bSTANFORD UNIV LIBR$hFull$u20100725
952 $a684652047$zYUS$bYALE UNIV LIBR$hFull$u20101125
029 1 $aNLGGC$b043787525
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029 1 $aDEBBG$bBV002965452
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994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 346 OTHER HOLDINGS