| Record ID | ia:informationcommu0000raja |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/informationcommu0000raja/informationcommu0000raja_marc.xml |
| Download MARC binary | https://www.archive.org/download/informationcommu0000raja/informationcommu0000raja_meta.mrc |
LEADER: 01216cam a2200301 a 4500
001 2008043769
003 DLC
005 20091026144323.0
008 081103s2009 paua b 001 0 eng
010 $a 2008043769
020 $a9781605662480 (hardcover)
020 $a1605662488 (hardcover)
020 $a9781605662497 (ebook)
020 $a1605662496 (ebook)
035 $a(OCoLC)ocn269455342
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dCDX$dDLC
050 00 $aHF5429$b.I516 2009
082 00 $a658.8/7$222
100 0 $aRajagopal,$d1957-
245 10 $aInformation communication technologies and globalization of retailing applications /$cRajagopal.
260 $aHershey, PA :$bInformation Science Reference,$cc2009.
300 $axviii, 253 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
520 $a"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
650 0 $aRetail trade.
650 0 $aInformation technology.
650 0 $aMarketing.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0906/2008043769.html