MARC record from Internet Archive

LEADER: 02153pam 22004334a 4500
001 ocmocm52121409
003 OCoLC
005 20050119151819.0
008 030421s2003 maua b 001 0 eng
010 $a2003009333
020 $a1591391369 (alk. paper)
040 $aDLC$cDLC$dUtOrBLW
042 $apcc
043 $an-us---
049 $aSFRA
050 00 $aHD9696.63.U64$bI588 2003
082 00 $a338.7/61332024$221
092 $a338.7613$bT2185i
100 1 $aTaylor, Suzanne E.
245 10 $aIn$ide Intuit :$bhow the makers of Quicken beat Microsoft and revolutionized an entire industry /$cSuzanne E. Taylor and Kathrine K. Schroeder.
246 3 $aInside Intuit
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2003.
300 $axviii, 318 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 301-308) and index.
505 0 $aCalifornia dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
610 20 $aIntuit (Firm)$xHistory.
610 20 $aMicrosoft Corporation.
630 00 $aQuicken (Computer file)
650 0 $aComputer software industry$zUnited States.
650 0 $aCompetition$zUnited States.
700 1 $aSchroeder, Kathy.
907 $a.b19105307$b05-14-08$c11-16-04
998 $axbt$b06-21-07$cm$da$e-$feng$gmau$h0$i2
907 $a.b19105307$b05-24-07$c11-16-04
975 $aSFR
994 $aX0$bSFR
998 $axbt$b01-19-05$cm$da$e-$feng$gmau$h0$i0
945 $a338.7613$bT2185i$g1$i31223068591966$lxbtci$nThu Oct 30 2008: $34.95 paid by .p15167070$o-$p$29.95$q-$r-$s$$t0$u9$v13$w1$x1$y.i40219446$z02-24-05
945 $a338.7613$bT2185i$g1$i31223074310633$lxbtci$o-$p$29.95$q-$r-$s-$t0$u8$v7$w0$x1$y.i40219483$z02-24-05