MARC record from Internet Archive

LEADER: 04723cam 2200637 a 4500
001 ocm42580645
003 OCoLC
005 20200105200116.0
008 000228s1998 enka b 001 0 eng
010 $a 00551300
040 $aUKM$beng$cDLC$dUKM$dJHE$dBAKER$dNLGGC$dBTCTA$dYDXCP$dHDC$dOCLCF$dOCLCO$dOCLCQ$dAPUMS$dOCLCQ
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035 $a(OCoLC)42580645$z(OCoLC)41626427
042 $alccopycat
050 00 $aHF5415.13$b.I55 1998
082 00 $a658.8$221
084 $a85.40$2bcl
245 00 $aInnovation in marketing /$cedited by Peter Doyle and Susan Bridgewater.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1998.
300 $axii, 225 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Chartered Institute of Marketing/Butterworth-Heinemann marketing series
500 $a"Published in association with the Chartered Institute of Marketing."
504 $aIncludes bibliographical references and index.
505 00 $g1$tMarketing and innovation /$rPeter Doyle$g1 --$g2$tCadbury Schweppes: the launch of 'Oasis' into the adult soft drinks market: A sophisticated market research programme is the basis of the successful development of an exciting new drink /$rSusan Bridgewater$g17 --$g3$tSmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush: An ailing brand is revitalized by an ambitious and comprehensive marketing plan, which achieves sector leadership /$rVeronica Wong$g30 --$g4$tVirgin Atlantic Airways: ten years after: Richard Branson builds a service-orientated airline /$rJean-Claude Larreche$g42 --$g5$tLand Rover: the Discovery success story: Teamwork to build a new model for a fast-growing, highly competitive segment /$rVivienne Shaw$g72 --$g6$tRank Xerox: DocuTech: Leadership to achieve continuous innovation, customer service and market share /$rVeronica Wong$g83 --$g7$tBritish Steel's success in the construction industry: A new market is created for a mature product, based on careful analysis of customer needs /$rVivienne Shaw$g98 --$g8$tBAA: specialist shops: Creating new, world-class standards in innovative airport retailing /$rVeronica Wong$g105 --$g9$tVirgin Direct: personal financial services: Transferring a successful brand formula to innovate in a new area /$rSusan Bridgewater$g116 --$g10$tFirst Direct telephone banking: A large company in a mature industry innovates to create a new market /$rSusan Bridgewater$g128 --$g11$tOrange mobile phones: the future is bright: An innovative approach to overcoming barriers to entry by targeting new market segments /$rSusan Bridgewater$g139 --$g12$tPsion: the Organiser: Pioneering a new product category with a new technology to achieve market leadership /$rJonathan Freeman$g154 --$g13$tLe BonBon plc: A traditional, high quality retailer finds innovation difficult /$rPeter Doyle$g168 --$g14$tNIS Invotec: a totally innovative business: New management creates an innovative, entrepreneurial culture out of a stagnating, production-oriented business /$rStuart Chambers$g185 --$g15$tLINX Printing Technologies plc: a 'high-tech' start-up: With only a great idea, entrepreneurs build a strong, rapidly growing business /$rGordon Murray$g202.
650 0 $aMarketing$xManagement$vCase studies.
650 0 $aService industries$xMarketing$vCase studies.
650 0 $aTechnological innovations$xMarketing$vCase studies.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aService industries$xMarketing.$2fast$0(OCoLC)fst01113447
650 7 $aTechnological innovations$xMarketing.$2fast$0(OCoLC)fst01145036
650 17 $aMarketing.$2gtt
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aBridgewater, Susan.
700 1 $aDoyle, Peter,$d1943-2003.
710 2 $aChartered Institute of Marketing.
830 0 $aMarketing series (London, England)
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/els031/00551300.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/els031/00551300.html
938 $aBaker & Taylor$bBKTY$c48.95$d48.95$i0750641215$n0003203040$sactive
938 $aBaker and Taylor$bBTCP$n00551300
938 $aYBP Library Services$bYANK$n100129213
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029 1 $aHR0$b0750641215
029 1 $aNLGGC$b191560065
029 1 $aNZ1$b5349113
029 1 $aUNITY$b061475416
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 144 OTHER HOLDINGS