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MARC record from Internet Archive

LEADER: 01093cam a22002298a 4500
001 2008053891
003 DLC
005 20100218094608.0
008 081219s2009 enk b 001 0 eng
010 $a 2008053891
020 $a9780470724538 (cloth : alk. paper)
040 $aDLC$cDLC
050 00 $aHD45$b.M476 2009
082 00 $a658.5/14$222
100 1 $aMidgley, David.
245 14 $aThe innovation manual :$bstrategies and tools for delivering value innovation to the market /$cDavid Midgley.
260 $aChichester, England ;$aHoboken, NJ :$bJohn Wiley & Sons,$cc2009.
263 $a0902
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
650 0 $aTechnological innovations$xManagement.