| Record ID | ia:insideherprettyl0000cunn |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/insideherprettyl0000cunn/insideherprettyl0000cunn_marc.xml |
| Download MARC binary | https://www.archive.org/download/insideherprettyl0000cunn/insideherprettyl0000cunn_meta.mrc |
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008 070328s2006 enka b 000 0 eng
015 $aGBA669005$2bnb
016 7 $a013527910$2Uk
020 $a9781904879961
020 $a1904879969
029 1 $aAU@$b000041257902
029 1 $aNZ1$b10948924
035 $a(OCoLC)ocm99996166
035 $a(OCoLC)99996166
035 $a(NNC)6905725
035 $a6905725
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050 4 $aHF5415$b.C86 2006
082 04 $a658.80082$222
100 1 $aCunningham, Jane.$0http://id.loc.gov/authorities/names/n85377304
245 10 $aInside her pretty little head :$ba new theory of female motivation and what it means for marketing /$cJane Cunningham and Philippa Roberts.
260 $aLondon :$bCyan :$bMarshall Cavendish Business,$c2006.
300 $a247 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 241-242).
505 0 $aThe science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
650 0 $aWomen consumers.$0http://id.loc.gov/authorities/subjects/sh85147510
700 1 $aRoberts, Philippa.$0http://id.loc.gov/authorities/names/nb2007009696
852 00 $bbar$hHF5415$i.C86 2006g