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MARC record from Internet Archive

LEADER: 01516cam 2200253 a 4500
001 85048212
003 DLC
005 19930909164032.0
008 860129s1986 nyua b 00110 eng
010 $a 85048212
020 $a081445660X
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5429.235.U5$bW43 1986
082 00 $a658.8/708$219
100 10 $aWebster, Bryce.
245 14 $aThe insider's guide to franchising /$cBryce Webster.
260 0 $aNew York, NY :$bAMACOM,$cc1986.
300 $avii, 309 p. :$bill. ;$c24 cm.
504 $aBibliography: p. 296-298.
500 $aIncludes index.
505 0 $aFranchising : debunking the myths -- Are you ready to own a franchise? -- Sizing up the golden goose -- Location, location, location -- Franchise contracts : small print can lead to big trouble -- Financing fundamentals : know the true cost of starting a franchise -- Firm footing : the first steps in setting up your franchise -- On your own--but not alone--at last -- Going strong : secrets of day-to-day successful operation -- The win-win syndrome : keeping good relations with the franchisor -- A shot in the arm : building your franchise with modern marketing techniques -- Still the second sex : a realistic look at franchising and women -- The ratings game : how to rate a franchise before you buy -- The best franchises in the United States -- Appendix: Sources of assistance and information.
650 0 $aFranchises (Retail trade)$zUnited States.
650 0 $aFranchises (Retail trade)