MARC record from Internet Archive

LEADER: 02923cam 2200397Ii 4500
001 ocn952983294
003 OCoLC
005 20211117212030.0
008 160703t20162016iaua b 001 0 eng d
040 $aBTCTA$beng$erda$cBTCTA$dYDXCP$dYNG$dOCLCF$dIAI
020 $a9781465291080
020 $a1465291083
035 $a(OCoLC)952983294
090 $aP91$b.C87 2016
100 1 $aCurnalia, Rebecca M. L.,$eauthor.
245 10 $aInsight into innovation :$bapplying communication theory in our Web 2.0 lives /$cRebecca M.L. Curnalia.
246 30 $aApplying communication theory in our Web 2.0 lives
264 1 $aDubuque, IA :$bKendall Hunt Publishing Company,$c[2016]
264 4 $c©2016
300 $axxi, 410 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aWho we are and what we do : the communication discipline -- From Aristotle to Apple's iPhone : the history of communication theory and research -- Methods in communication research -- Symbolic interactionism and impression management -- Attribution and constructivism -- Mindfulness -- Communication accommodation and politeness theory -- Genderlect styles, muting, and standpoint theory -- Expectancy violations theory -- Interpersonal attraction -- Hyperpersonal social penetration and uncertainty reduction -- Relationship dialectics -- Social exchange theory -- Groupthink and group functions in mediated groups -- Organizational cultures -- The elaboration likelihood model -- Cognitive dissonance theory -- The theory of planned behavior -- Diffusion of innovations -- Rhetorical theory -- Media ecology -- The uses and gratifications perspective -- Agenda setting -- Cultural studies and cultivation -- Behavioral media effects : social learning and spirals of silence -- Conclusion : differences, divides, and paradoxes.
520 $a"Insight into Innovation : Communication Theory for our Web 2.0 Lives is a review of communication theories and research methods applied to Web 2.0 technologies that allow for user interaction, control, and user-generated content. The text covers the history of communication, areas of study, research perspectives, and essential communication theories, including each theory's core assumptions and concepts, research methods, and application to the uses and effects of Web 2.0 technologies."--Page [4] of cover.
650 0 $aCommunication.
650 0 $aInformation theory.
650 0 $aWeb 2.0.
650 7 $aCommunication.$2fast$0(OCoLC)fst00869952
650 7 $aInformation theory.$2fast$0(OCoLC)fst00973149
650 7 $aWeb 2.0.$2fast$0(OCoLC)fst01743925
938 $aBaker and Taylor$bBTCP$nBK0019073925
938 $aYBP Library Services$bYANK$n13059701
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 4 OTHER HOLDINGS