| Record ID | ia:internationaladv00muel |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/internationaladv00muel/internationaladv00muel_marc.xml |
| Download MARC binary | https://www.archive.org/download/internationaladv00muel/internationaladv00muel_meta.mrc |
LEADER: 00778cam 2200241 a 4500
001 95017905
003 DLC
005 19950807142727.8
008 950414s1996 cauab b 001 0 eng
010 $a 95017905
020 $a0534192785 (acid-free recycled paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.M83 1996
082 00 $a659.1$220
100 1 $aMueller, Barbara,$d1958-
245 10 $aInternational advertising :$bcommunicating across cultures /$cBarbara Mueller.
260 $aBelmont :$bWadsworth Pub. Co.,$cc1996.
300 $axi, 340 p. :$bill., map ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
650 0 $aExport marketing.
650 0 $aIntercultural communication.
650 0 $aAdvertising media planning.