| Record ID | ia:internationalmar0000unse_h3k7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/internationalmar0000unse_h3k7/internationalmar0000unse_h3k7_marc.xml |
| Download MARC binary | https://www.archive.org/download/internationalmar0000unse_h3k7/internationalmar0000unse_h3k7_meta.mrc |
LEADER: 01464cam 2200313Mi 4500
001 on1110301924
003 OCoLC
005 20200716021750.0
008 190506s2010 enka 000 0 eng d
040 $aBWN$beng$cBWN$dOCLCO$dOCLCF$dOCLCQ
020 $a9781847767332
020 $a1847767338
035 $a(OCoLC)1110301924
245 00 $aInternational marketing :$ba customised book for Brunel students /$c[compiled by Ying Fan].
260 $aHarlow :$bPearson Custom Printing,$c2010.
300 $a676 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aCompiled from: Global marketing, 5th ed. by Warren J. Keegan and Mark C. Green: Marketing across cultures, 5th ed., by Jean-Claude Usunier and Julie Anne Lee; Essentials of global marketing by Svend Hollensen; Financial Times mastering marketing : your single source guide to becoming a master of marketing by INSEAD, Kellog, London Business School and the Wharton School.
650 0 $aExport marketing.
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
700 1 $aFan, Ying.
700 1 $aHollensen, Svend.$tEssentials of global marketing.
700 1 $aKeegan, Warren J.$tGlobal marketing.
700 1 $aUsunier, Jean-Claude.$tMarketing across cultures.
710 2 $aInsead.$tFinancial Times mastering marketing.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 1 OTHER HOLDINGS