It looks like you're offline.
Open Library logo
additional options menu

MARC record from Internet Archive

LEADER: 00888nam a2200253 a 4500
001 90227501
003 DLC
005 19910207074616.9
008 901214s1990 enka b 00100 eng
010 $a 90227501
020 $a043491293X
040 $aDLC$cDLC
050 00 $aHF1416$b.I619 1990
082 00 $a658.8/48$220
245 04 $aThe International marketing digest /$cedited by Malcolm H.B. McDonald and S. Tamer Cavusgil ; published on behalf of the Chartered Institute of Marketing.
260 0 $aOxford [England] :$bHeinemann Professional Pub.,$cc1990.
300 $ax, 366 p. :$bill. ;$c24 cm.
490 1 $aThe Marketing series
504 $aIncludes bibliographical references and index.
650 0 $aExport marketing.
700 10 $aMcDonald, Malcolm.
700 10 $aCavusgil, S. Tamer.
710 20 $aChartered Institute of Marketing.
830 0 $aMarketing series (London, England)