MARC record from Internet Archive

LEADER: 04226cam 2200793 a 4500
001 ocm38966151
003 OCoLC
005 20200904033037.0
008 980407s1999 maua b 001 0 eng
010 $a 98021048
040 $aDLC$beng$cDLC$dUKM$dNLGGC$dBTCTA$dLVB$dYDXCP$dZWZ$dDEBBG$dTULIB$dOH@$dVOC$dBDX$dOCLCO$dOCLCF$dOCLCQ$dERD$dOCLCQ$dOCLCO$dLVT$dOCLCQ$dUKBTH
015 $aGB9961071$2bnb
019 $a42274138$a810673758
020 $a0256259828
020 $a9780256259827
020 $a0073661325
020 $a9780073661322
020 $a0071156739
020 $a9780071156738
035 $a(OCoLC)38966151$z(OCoLC)42274138$z(OCoLC)810673758
050 00 $aHF1009.5$b.C35 1999
080 $a658.8(100)
082 00 $a658.8/48$221
084 $a85.40$2bcl
084 $aQP 680$2rvk
100 1 $aCateora, Philip R.
245 10 $aInternational marketing /$cPhilip R. Cateora, John L. Graham.
250 $a10th ed.
260 $aBoston :$bIrwin/McGraw-Hill,$c©1999.
300 $axxv, 721 pages :$billustrations (som color) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aIrwin/McGraw-Hill series in marketing.
504 $aIncludes bibliographical references and indexes.
505 0 $aThe scope and challenge of international marketing -- The dynamic environment of international trade -- Geography and history : the foundations of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs in global marketing -- The political environment : a critical concern -- The international legal environment : playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management : planning and organization -- Creating products for consumers in global markets -- Marketing industrial products and services -- International distribution systems -- Exporting and logistics : special issues for the small business -- The global advertising and promotion effort -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators -- Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.
520 $a" ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description.
650 0 $aExport marketing.
650 0 $aInternational business enterprises.
650 6 $aMarchés d'exportation.
650 6 $aEntreprises multinationales.
650 6 $aMarketing international.
650 6 $aVente internationale.
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aInternational business enterprises.$2fast$0(OCoLC)fst00976774
650 7 $aInternationales Marketing$2gnd
650 17 $aInternationale marketing.$2gtt
650 7 $aMarchés d'exportation.$2ram
650 7 $aCommerce international.$2ram
650 7 $aEntreprises multinationales.$2ram
700 1 $aGraham, John L.
776 08 $iOnline version:$aCateora, Philip R.$tInternational marketing.$b10th ed.$dBoston : Irwin/McGraw-Hill, ©1999$w(OCoLC)895117058
830 0 $aIrwin/McGraw-Hill series in marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
938 $aBrodart$bBROD$n51933705$c$58.00
938 $aBaker and Taylor$bBTCP$n98021048
938 $aYBP Library Services$bYANK$n8046731
029 1 $aAU@$b000013853546
029 1 $aAU@$b000021403844
029 1 $aAU@$b000023974972
029 1 $aDEBBG$bBV012711964
029 1 $aHEBIS$b082363390
029 1 $aNLGGC$b175120811
029 1 $aNZ1$b4936407
029 1 $aYDXCP$b1460511
029 1 $aZWZ$b045767033
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 235 OTHER HOLDINGS