MARC record from Internet Archive

LEADER: 04669cam 22007454a 4500
001 ocm57465514
003 OCoLC
005 20200627063613.0
008 050115s2005 enkab b 001 0 eng
010 $a 2005001265
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050 00 $aHF1416$b.C73 2005
082 00 $a658.8/4$221
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084 $aQP 611$2rvk
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100 1 $aCraig, C. Samuel.
245 10 $aInternational marketing research /$cC. Samuel Craig and Susan P. Douglas.
250 $a3rd ed.
260 $aChichester, England :$bJohn Wiley & Sons,$c©2005.
300 $axix, 503 pages :$billustrations, map ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 0 $aMarketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Uses of secondary data -- Structuring primary data collection -- Establishing the comparability of multicountry data -- Nonsurvey data collection techniques -- Survey research: instrument design -- Sampling and data collection -- Multicountry scales -- Analysis of multicountry data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research.
520 1 $a"International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of international marketing research in the last five years. As business is being increasingly conducted on a global scale, the need for valid and reliable information to make decisions is intensifying. Industry consolidation of research firms has accelerated as they strive to serve global clients more efficiently. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly."--Jacket.
650 0 $aExport marketing$xResearch.
650 7 $aExport marketing$xResearch.$2fast$0(OCoLC)fst00918722
650 17 $aMarktonderzoek.$2gtt
650 17 $aInternationale marketing.$2gtt
650 7 $aForschung$2gnd
650 7 $aInternationale Marktforschung$2gnd
650 7 $aInternationales Marketing$2gnd
700 1 $aDouglas, Susan P.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip056/2005001265.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013085980&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1572340
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013085980&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470010969$zto access electronic resource
856 41 $uhttps://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=242930$zE-book - Full text from Ebook Central
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0621/2005001265-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0621/2005001265-d.html
856 4 $3Cover$qimage/jpeg$uhttp://swbplus.bsz-bw.de/bsz11751554xcov.htm$v20090317123801
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