MARC record from Internet Archive

LEADER: 02940cam 2200493Ia 4500
001 ocm77645445
003 OCoLC
005 20210722043908.0
008 070111s2007 at a b 001 0 eng
010 $a 2006908239
040 $aCNU$beng$cCNU$dYDXCP$dBAKER$dDLC$dLVB$dBTCTA$dAU@$dOG#$dOCLCF$dNJI$dOCLCQ$dI8M$dOCLCQ$dCSJ$dOCLCQ$dCPO$dOCLCQ
019 $a144553123
020 $a0324074778$q(pbk.)
020 $a9780324074772$q(pbk.)
020 $a0324422814
020 $a9780324422818
035 $a(OCoLC)77645445$z(OCoLC)144553123
050 00 $aHF5415.1265$b.H358 2007
082 04 $a658.872$222
100 1 $aHanson, Ward A.
245 10 $aInternet marketing & e-commerce /$cWard A. Hanson, Kirthi Kalyanam.
246 3 $aInternet marketing and e-commerce
250 $aStudent ed.
260 $aAustralia ;$aMason, OH :$bThomson/South-Western,$c©2007.
300 $axiii, 642 pages :$bcolor illustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 605-622) and index.
505 0 $aFoundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world -- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research -- Organizing for online marketing.
520 1 $a"Internet Marketing & e-Commerce emphasizes the rigor of Internet marketing - not just the hype - combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online. Internet Marketing & e-Commerce shows how the Internet is creating value for customers and profits for companies, while also fitting into an organization's complete marketing strategy. Building on the foundation of Hanson's widely acclaimed Principles of Internet Marketing, and reflecting the lessons and new opportunities of "Web 2.0," Internet Marketing & e-Commerce provides coverage of Internet marketing practices for organizations of all types: traditional large companies, small businesses, charities, and online start-ups."--Jacket.
650 0 $aInternet marketing.
650 6 $aMarketing sur Internet.
650 6 $aCommerce électronique.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
700 1 $aKalyanam, Kirthi.
938 $aBaker & Taylor$bBKTY$c158.95$d158.95$i0324074778$n0006088395$sactive
938 $aBaker and Taylor$bBTCP$nBK0006088395
938 $aYBP Library Services$bYANK$n2146070
029 1 $aAU@$b000041183057
029 1 $aNZ1$b11474244
029 1 $aYDXCP$b2146070
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 142 OTHER HOLDINGS