MARC record from Internet Archive

LEADER: 04323cam 2200697Ma 4500
001 ocn885451943
003 OCoLC
005 20201116094925.0
008 140731s2014 enk o 000 0 eng d
006 m o d
007 cr |||||||||||
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015 $aGBB498537$2bnb
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020 $a9781848317468$q(electronic bk.)
020 $a1848317468$q(electronic bk.)
020 $z9781848317222 (pbk.)
035 $a(OCoLC)885451943
037 $aD91C6C44-418F-4B7E-AD53-8732E0149387$bOverDrive, Inc.$nhttp://www.overdrive.com
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072 7 $aPSY$x008000$2bisacsh
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082 04 $a153.852$223
100 1 $aMcLean, Anthony,$eauthor.
245 10 $aIntroducing persuasion :$ba practical guide /$cAnthony McLean.
264 1 $aLondon :$bIcon Books,$c2014.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aPractical Guide Series
588 0 $aCIP data; item not viewed.
520 $aIntroducing Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. INCREASE YOUR PRESENCE by knowing when to talk and when to listen DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities SAVE TIME AND EFFORT by presenting the right content in the right context MAKE CHANGE HAPPEN by understanding what drives your audience.
505 0 $aIntro; Copyright Page; About the author; Dedication; Contents; Preface; Section 1: Understanding; Chapter 1: Yes; Chapter 2: Mystery; Chapter 3: History; Chapter 4: Sector; Chapter 5: Universality; Chapter 6: Operational language; Chapter 7: Ethics; Chapter 8: Your operational dictionary; Section 2: Preparation and planning; Chapter 9: Prepare; Chapter 10: What; Chapter 11: Who; Chapter 12: Why; Chapter 13: Where; Chapter 14: When; Chapter 15: Persuasive opportunities; Chapter 16: How; Section 3: Tools; Chapter 17: Stories; Chapter 18: I, you, we
505 8 $aChapter 19: Cialdini's Principles of PersuasionChapter 20: Reciprocity; Chapter 21: Scarcity; Chapter 22: Authority; Chapter 23: Consistency; Chapter 24: Liking; Chapter 25: Consensus; Chapter 26: Tips for persuading with email; Chapter 27: Emotion versus logic; Section 4: Lessons learned; Chapter 28: Review the outcome and process; Chapter 29: A closing word: test and measure everything; Acknowledgements; Endnotes; Index
650 0 $aPersuasion (Psychology)
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
650 7 $aPSYCHOLOGY / Cognitive Psychology$2bisacsh
650 7 $aSCIENCE / Cognitive Science$2bisacsh
655 4 $aElectronic books.
776 08 $iPrint version:$z9781848317222
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948 $hNO HOLDINGS IN P4A - 43 OTHER HOLDINGS