MARC record from Internet Archive

LEADER: 02099cam a22003614a 4500
001 336400
005 20060113121732.0
008 041006s2005 mauab b 001 0 eng
010 $a 2004059943
035 $a56753174
040 $aDLC$cDLC$dYDX$dUKM$dBUR$dXL4$dBAKER$dVP@
015 $aGBA518562$2bnb
016 7 $a013124758$2Uk
019 $a58998162
020 $a0674016726
042 $apcc
043 $an-us---$ae------
050 00 $aHF5415.33.E85$bD4 2005
049 $aXIMM
100 1 $aDe Grazia, Victoria.
245 10 $aIrresistible empire :$bAmerica's advance through twentieth-century Europe /$cVictoria de Grazia.
246 30 $aAmerica's advance through twentieth-century Europe
260 $aCambridge, Mass. :$bBelknap Press of Harvard University Press,$c2005.
300 $a586 p. :$bill., maps ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction : The fast way to peace -- The Service ethic : how bourgeois men made peace with Babbittry -- A decent standard of living : how Europeans were measured by the American way of life -- The chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer-citizen : how Europeans traded rights for goods -- Supermarketing : how big-time merchandisers leapfrogged over local grocers -- A model Mrs. Consumer : how mass commodities settled into hearth and home -- Conclusion : How the slow movement put perspective on the fast life.
650 0 $aConsumer behavior$zEurope$xHistory$y20th century.
650 0 $aConsumers$zEurope$xAttitudes$xHistory$y20th century.
650 0 $aConsumption (Economics)$zEurope$xHistory$y20th century.
650 0 $aSocial values$zEurope$xHistory$y20th century.
650 0 $aSocial values$zUnited States$xHistory$y20th century.
651 0 $aUnited States$xCivilization$y20th century.
994 $aC0$bXIM