MARC record from Internet Archive

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035 $a(Sirsi) l2001040109
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035 $a 2001040109
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050 00 $aHF 5823$bE229 2001
245 04 $aThe economics of advertising /$cedited by Kyle Bagwell.
260 $aCheltenham, UK ;$aNorthampton, MA :$bEdward Elgar,$cc2001.
300 $axxvi, 669 p. ;$c25 cm.
490 1 $aThe international library of critical writings in economics ;$v136
490 1 $aAn Elgar reference collection
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction / Kyle Bagwell -- Advertising: Persuasion and Welfare -- 'The Economic Aspects of Advertising', Review of Economic Studies, XVIII, 1-27 (1950) / Nicholas Kaldor -- 'Advertising and Welfare', Bell Journal of Economics, 9 (1), Spring, 1-17 (1978) / Avinash Dixit, Victor Norman -- 'Advertising and Welfare: Comment', Bell Journal of Economics, 11 (2), Autumn, 749-52 (1980) / Carl Shapiro -- 'Advertising and Welfare: Comment', Bell Journal of Economics, 10 (2), Autumn, 726-7 (1979) / Franklin M. Fisher, John J. McGowan -- 'A Simple Theory of Advertising as a Good or Bad', Quarterly Journal of Economics, CVIII (4), November, 941-64 (1993) / Gary S. Becker, Kevin M. Murphy -- Advertising: Information and Welfare -- 'The Economics of Information', Journal of Political Economy, LXIX (3), June, 213-25 (1961) / George J. Stigler -- 'Advertising and Competition', Journal of Political Economy, LXXII (6), December, 537-62 (1964) / Lester G. Telser -- 'Information and Consumer Behavior', Journal of Political Economy, 78 (2), March/April, 311-29 (1970) / Phillip Nelson -- 'Advertising as Information', Journal of Political Economy, 82 (4), July/August, 729-54 (1974) / Phillip Nelson -- Advertising and Search Goods: Theory -- 'Equilibrium Distributions of Sales and Advertising Prices', Review of Economic Studies, XLIV (3), October, 465-91 (1977) / Gerard R. Butters -- 'Informative Advertising with Differentiated Products', Review of Economic Studies, LI (1), January, 63-81 (1984) / Gene M. Grossman, Carl Shapiro -- 'Informative Price Advertising in a Sequential Search Model', Econometrica, 61 (3), May, 657-86 (1993) / Jacques Robert, Dale O. Stahl, II -- 'Coordination Economies, Advertising, and Search Behavior in Retail Markets', American Economic Review, 84 (3), June, 498-517 (1994) / Kyle Bagwell, Garey Ramey -- Advertising and Search Goods: Empirical -- 'The Effect of Advertising on the Price of Eyeglasses', Journal of Law and Economics, XV (2), October, 337-52 (1972) / Lee Benham -- 'An Estimate of the Price Effects of Restrictions on Drug Price Advertising', Economic Inquiry, XIV (4), December, 493-510 (1976) / John F. Cady -- 'Advertising and the Price and Quality of Optometric Services', American Economic Review, 74 (1), March, 211-16 (1984) / John E. Kwoka, Jr. -- 'The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart', American Economic Review, 89 (5), December, 1081-96 (1999) / Jeffrey Milyo, Joel Waldfogel -- Advertising and Product Quality Information: Theory -- 'A Model of Advertising and Product Quality', Journal of Political Economy, 86 (3), June, 485-503 (1978) / Richard Schmalensee -- 'Advertising as a Signal', Journal of Political Economy, 92 (3), 427-50 (1984) / Richard E. Kihlstrom, Michael H. Riordan -- 'Price and Advertising Signals of Product Quality', Journal of Political Economy, 94 (4), August, 796-821 (1986) / Paul Milgrom, John Roberts -- 'I'm Not a High-Quality Firm--But I Play One on TV', RAND Journal of Economics, 24 (2), Summer, 236-47 (1993) / Mark N. Hertzendorf -- Advertising and Product Quality Information: Empirical -- 'The Relationship Between Advertising and Product Quality Over the Product Life Cycle: A Contingency Theory', Journal of Marketing Research, XXV, February, 64-71 (1988) / Gerard J. Tellis, Claes Fornell -- 'Brands' Quality Levels, Prices, and Advertising Outlays: Empirical Evidence on Signals and Information Costs', International Journal of Industrial Organization, 14, 29-52 (1996) / Richard E. Caves, David P. Greene -- 'An Empirical Examination of Advertising as a Signal of Product Quality', Journal of Economic Behavior and Organization, 37 (4), December, 415-30 (1998) / Louis Thomas, Scott Shane, Keith Weigelt -- Advertising and Market Structure: Theory -- 'Optimal Advertising and Optimal Quality', American Economic Review, XLIV, 826-36 (1954) / Robert Dorfman, Peter O. Steiner -- 'Notes on Advertising, Economies of Scale, and Entry Barriers', Quarterly Journal of Economics, XCV (3), November, 493-507 (1980) / A. Michael Spence -- 'Advertising and Entry Deterrence: An Exploratory Model', Journal of Political Economy, 91 (4), 636-53 (1983) / Richard Schmalensee -- 'Advertising and Limit Pricing', RAND Journal of Economics, 19 (1), Spring, 59-71 (1988) / Kyle Bagwell, Garey Ramey -- 'Product Differentation and Industrial Structure', Journal of Industrial Economics, XXXVI (2), December, 131-46 (1987) / Avner Shaked, John Sutton -- Advertising and Market Structure: Empirical -- 'The Effect of Advertising on Competition: A Survey', Journal of Economic Literature, XVII (1), June, 453-76 (1979) / William S. Comanor, Thomas A. Wilson -- 'Econometric Analysis of Collusive Behavior in a Soft-drink Market', Journal of Economics and Management Strategy, 1 (2), Summer, 277-311 (1992) / F. Gasmi, J.J. Laffont, Q. Vuong -- 'Entry, Its Deterrence, and Its Accommodation: A Study of the U.S. Photographic Film Industry', RAND Journal of Economics, 27 (3), Autumn, 452-78 / Vrinda Kadiyali -- 'Product Rivalry with Multiple Strategic Weapons: An Analysis of Price and Advertising Competition', Journal of Economics and Management Strategy, 4 (3), Fall, 445-76 (1995) / Margaret E. Slade -- 'Sutton's Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration', RAND Journal of Economics, 23 (1), Spring, 137-52 (1992) / Timothy F. Bresnahan.
650 0 $aAdvertising.
650 0 $aAdvertising$xEconomic aspects.
700 1 $aBagwell, Kyle.
830 0 $aInternational library of critical writings in economics ;$v136.
830 0 $aElgar reference collection.
948 $a01/04/2002$b03/18/2002
999 $aHF 5823 E229 2001$wLC$c1$i31786101650031$d5/12/2011$e4/15/2011 $f3/25/2004$g1$lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u3/18/2002