| Record ID | ia:isbn_9780538890229 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/isbn_9780538890229/isbn_9780538890229_marc.xml |
| Download MARC binary | https://www.archive.org/download/isbn_9780538890229/isbn_9780538890229_meta.mrc |
LEADER: 03487cam 22005414a 4500
001 ocm41266185
003 OCoLC
005 20200527122758.0
008 990420s2000 ohua b 001 0 eng
010 $a 99029259
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035 $a(OCoLC)41266185$z(OCoLC)42004223$z(OCoLC)1023585078
042 $apcc
050 00 $aHD62.7$b.L66 2000
082 00 $a658.02/2$221
100 1 $aLongenecker, Justin G.$q(Justin Gooderl),$d1917-2005.
245 10 $aSmall business management :$ban entrepreneurial emphasis /$cJustin G. Longenecker, Carlos W. Moore, J. William Petty.
250 $a11th ed.
260 $aCincinnati :$bSouth-Western College Pub.,$c©2000.
300 $axxxi, 701 pages :$bcolor illustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 665-673) and index.
505 0 $aEntrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.
520 $a[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.
650 0 $aSmall business$xManagement.
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
700 1 $aMoore, Carlos W.
700 1 $aPetty, J. William,$d1942-
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
938 $aBaker and Taylor$bBTCP$n99029259
938 $aIngram$bINGR$n9780538890151
938 $aYBP Library Services$bYANK$n1573729
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948 $hHELD BY P4A - 217 OTHER HOLDINGS