MARC record from Internet Archive

LEADER: 05161pam 22003254a 4500
001 9919255760001661
005 20150423115029.0
008 991006s2000 cau b 000 0 eng
010 $a 99050479
020 $a0761912363 (alk. paper)
020 $a0761912371 (alk. paper)
035 $a(CSdNU)u85067-01national_inst
035 $a(Sirsi) l99050479
035 $a(Sirsi) l99050479
035 $a(Sirsi) 01-AAJ-2028
035 $a 99050479
040 $aDLC$cDLC$dNhCcYBP$dOrPss
042 $apcc
043 $an-us---
050 00 $aHF 5813 U6$bA654 2000
245 00 $aAdvertising organizations and publications :$ba resource guide / $cedited by John Philip Jones.
260 $aThousand Oaks :$bSage Publications,$cc2000.
300 $axviii, 346 p. ;$c23 cm.
504 $aIncludes bibliographical references.
505 0 $a"Subliminal" Advertising -- Advertising Archives--The University of Illinois / Diane Foxhill Carothers -- Advertising Archives--Other Collections -- The Advertising Association (AA) (United Kingdom) / Andrew Brown -- The Advertising Council -- The Advertising Educational Foundation (AEF) / Paula A. Alex -- The Advertising Federation of Australia (AFA) / Helga Diamond -- Advertising Industry Awards -- The Advertising Research Foundation (ARF) / Jim Spaeth -- Advertising Seminars International (asi) -- The American Academy of Advertising (AAA) / Robert L. King -- The American Advertising Federation (AAF) and the Advertising Hall of Fame -- The American Association of Advertising Agencies (AAAA) -- The American Marketing Association (AMA) -- Arcature (formerly the Coalition for Brand Equity) -- The Association of National Advertisers (ANA) -- The Audit Bureau of Circulations (ABC) -- British Design and Art Direction (D&AD) -- The Children's Advertising Review Unit (CARU) / Elizabeth Lascoutx -- Competitive Media Reporting (CMR) -- The Council for Marketing and Opinion Research (CMOR) -- The Council of American Survey Research Organizations (CASRO) -- Cox Direct--Annual Surveys of Promotional Practices -- The Direct Marketing Association (DMA) -- The Direct Marketing Educational Foundation (DMEF) / Laurie J. Spar -- The European Association of Advertising Agencies (EAAA) -- The European Society for Opinion and Marketing Research (ESOMAR) -- The Federal Trade Commission and How It Regulates Advertising / Jan Slater -- The Free-Standing Insert (FSI) Council -- Genootschap Voor Reclame (GVR) -- Gesamtverband Werbeagenturen (GWA) / Henning von Vieregge -- The History of Advertising Trust Archive (HAT) (United Kingdom) -- The Incorporated Society of British Advertisers (ISBA) -- Institut de Recherches et d'Etudes Publicitaires (IREP) -- The Institute of Canadian Advertising (ICA) / John G. Sinclair -- The Institute of Practitioners in Advertising (IPA) / Tessa Gooding -- The International Advertising Association (IAA) -- The International Advertising Festival, Cannes -- The International Federation of Periodical Publishers (FIPP) -- The International Radio & Television Society Foundation (IRTS) -- The Internet Advertising Bureau (IAB) -- The Magazine Publishers of America (MPA) -- The Marketing Science Institute (MSI) -- The Marketing Society (United Kingdom) -- The Market Research Council -- The Market Research Society (MRS) (United Kingdom) / David Barr -- The Market Research Society of Australia (MRSA) -- The Media Research Club of Chicago (MRCC) -- The National Advertising Division, National Advertising Review Board, and the Self-Regulation of Advertising / Rana Said -- The National Association of Broadcasters (NAB) -- The National Newspaper Association (NNA) -- The New Products Showcase and Learning Center (NPSLC) -- The Newspaper Association of America (NAA) -- The One Club for Art and Copy -- The Outdoor Advertising Association of America (OAAA) -- The Partnership for a Drug-Free America (PDFA) -- The Point-of-Purchase Advertising Institute (POPAI) -- The Promotional Products Association International (PPAI) -- The Promotion Marketing Association (PMA) -- The Radio Advertising Bureau (RAB) -- The Second Wind Advertising Agency Network -- The State Advertising Coalition -- The Television Bureau of Advertising (TVB) -- The Traffic Audit Bureau for Media Measurement (TAB) -- The World Federation of Advertisers (WFA) -- The Yellow Pages Publishers Association (YPPA) -- Admap -- Advertising Age -- Adweek Magazines -- American Demographics (AD) -- Campaign -- Commercial Communications -- The Integrated Marketing Communication Research Journal -- Interactive Marketing (United Kingdom) -- International Journal of Advertising (IJOA) -- Journal of Marketing Communications (JMC) / Philip Kitchen -- Market Leader -- Advertising Organizations That Publish Journals: United States -- Advertising Organizations That Publish Journals: International -- The Founding Fathers / Philip Jones.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising.
700 1 $aJones, John Philip.
948 $a05/25/2000$b06/19/2000
999 $aHF 5813 U6 A654 2000$wLC$c1$i31786101239900$d10/27/2006$e10/13/2006 $f3/25/2004$g1$lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u6/19/2000