MARC record from Internet Archive

LEADER: 04737cam 22004694a 4500
001 9920781290001661
005 20150423131642.0
008 081212s2009 nyua b 001 0 eng
010 $a 2008053551
020 $a9780765623577 (cloth : alk. paper)
020 $a0765623579 (cloth : alk. paper)
029 1 $aBWX$bR1793760
035 $a(CSdNU)u362206-01national_inst
035 $a(OCoLC)297222604
035 $a(OCoLC)297222604
035 $a(OCoLC)297222604
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049 $aCNUM
050 00 $aHF5415.55$b.H357 2009
082 00 $a658.8/27$222
082 04 $a338.761
245 00 $aHandbook of brand relationships /$cDeborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2009.
300 $axxi, 424 p. :$bill. ;$c27 cm.
500 $a"Society for Consumer Psychology"--Cover.
504 $aIncludes bibliographical references and indexes.
505 0 $aIntroduction. Why Brand Relationships? / Deborah J. MacInnis, C. Whan Park and Joseph R. Priester -- Pt. I. Fundamental Issues in Brand Relationships -- 1. Lessons Learned about Consumers' Relationships with Their Brands / Susan Fournier -- 2. Using Relationship Norms to Understand Consumer-Brand Interactions / Pankaj Aggarwal -- 3. Brand Loyalty Is Not Habitual / Leona Tam, Wendy Wood and Mindy F. Ji -- Pt. II. Goals, Needs, and Motives that Foster Brand Relationships -- 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships / Martin Reimann and Arthur Aron -- 5. Why on Earth Do Consumers Have Relationships with Marketers? Toward Understanding the Functions of Brand Relationships / Laurence Ashworth, Peter Dacin and Matthew Thomson -- 6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning / Jennifer Edson Escalas and James R. Bettman -- 7. When Brands Are Built from Within: A Social Identity Pathway to Liking and Evaluation / Americus Reed II, Joel B. Cohen and Amit Bhattacharjee -- 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies / Monique A. Fleming -- Pt. III. Brand Meaning and Meaning Makers -- 9. Collective Brand Relationships / Thomas C. O'Guinn and Albert M. Muniz, Jr. -- 10. Building Brand Relationships through Corporate Social Responsibility / Sankar Sen, Shuili Du and C. B. Bhattacharya -- 11. Ethnicity, Race, and Brand Connections / David W. Schumann, Edith F. Davidson and Bridget Satinover -- 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist? / Susan Forquer Gupta, Doan Winkel and Laura Peracchio -- 13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking / Alokparna Basu Monga and Deborah Roedder John -- 14. Luxury Branding / Vanessa M. Patrick and Henrik Hagtvedt -- Pt. IV. Psychological and Behavioral Effects of Strong Brand Relationships -- 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction / Duane T. Wegener, Vanessa Sawicki and Richard E. Petty -- 16. Putting Context Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment / Dhananjay Nayakankuppam and Joseph R. Priester -- 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment / C. Whan Park, Joseph R. Priester, Deborah J. MacInnis and Zhong Wan -- 18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things / Aaron C. Ahuvia, Rajeev Batra and Richard P. Bagozzi -- 19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach / Marcel Paulssen and Richard P. Bagozzi -- Pt. V. Conclusions and Research Directions -- 20. Research Directions on Strong Brand Relationships / C. Whan Park, Deborah J. MacInnis and Joseph R. Priester.
650 0 $aRelationship marketing.
650 0 $aBrand choice.
650 0 $aBranding (Marketing)
650 0 $aCustomer relations.
700 1 $aMacInnis, Deborah J.
700 1 $aPark, C. Whan.
700 1 $aPriester, Joseph W.
710 2 $aSociety for Consumer Psychology.
938 $aBaker and Taylor$bBTCP$nBK0008163423
938 $aYBP Library Services$bYANK$n2989684
938 $aBlackwell Book Service$bBBUS$nR1793760$c$89.95
947 $fSOBM-MKT$hCIRCSTACKS$p$77.36$q1
949 $aHF 5415.55 .H357 2009$i31786102589121
994 $a92$bCNU
999 $aHF 5415.55 .H357 2009$wLC$c1$i31786102589121$d1/31/2011$e1/21/2011 $lCIRCSTACKS$mNULS$n6$q2$rY$sY$tBOOK$u8/31/2009