| Record ID | ia:isbn_9780887305191 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/isbn_9780887305191/isbn_9780887305191_marc.xml |
| Download MARC binary | https://www.archive.org/download/isbn_9780887305191/isbn_9780887305191_meta.mrc |
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003 OCoLC
005 20160209081508.0
008 910625s1991 nyua 001 0 eng
010 $a 91024260
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020 $a0887305199
020 $a9780887305191
035 $a(OCoLC)24108247
050 00 $aHF5439.T42$bM66 1991
082 00 $a658.8$220
084 $a85.40$2bcl
100 1 $aMoore, Geoffrey A.,$d1946-
245 10 $aCrossing the chasm :$bmarketing and selling technology products to mainstream customers /$cGeoffrey A. Moore ; with a foreword by Regis McKenna.
260 $a[New York, N.Y.] :$bHarperBusiness,$c℗♭1991.
300 $axvii, 223 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $tDiscovering the Chasm --$tIf Bill Gates Can Be a Billionaire --$tHigh-Tech Marketing Illusion --$tHigh-Tech Marketing Enlightenment --$tCrossing the Chasm --$tThe D-Day Analogy --$tTarget the Point of Attack --$tAssemble the Invasion Force --$tDefine the Battle --$tLaunch the Invasion --$tGetting Beyond the Chasm.
650 0 $aSelling$xTechnology.
650 0 $aHigh technology industries.
650 0 $aMarketing.
650 7 $aMarketing.$2eclas
650 7 $aProduits de haute technologie.$2eclas
651 7 $aEtats-Unis d'Ame rique.$2eclas
650 7 $aHigh technology industries.$2fast$0(OCoLC)fst00956428
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aSelling$xTechnology.$2fast$0(OCoLC)fst01112058
650 17 $aHoogwaardige technologie.$2gtt
650 17 $aVerkooptechnieken.$2gtt
650 7 $aMarketing.$2ram
650 7 $aIndustries de pointe.$2ram
650 7 $aVente$xTechnologie.$2ram
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948 $hNO HOLDINGS IN PMR - 318 OTHER HOLDINGS