MARC record from Internet Archive

LEADER: 04003cam 2200385 a 4500
001 9923835510001661
005 20150423150646.0
008 131025s2012 nyua b 001 0 eng
010 $a2011040319
016 7 $a015998664$2Uk
020 $a9781848729469 (hardback)
020 $a1848729464 (hardback)
024 8 $a7071751
035 $a(OCoLC)754732825
035 $a(OCoLC)ocn754732825
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dCDX$dOCLCO$dYUS$dVVC$dUKMGB$dOCLCQ$dIAD
042 $apcc
049 $aCNUM
050 00 $aHF5415.32$b.G457 2012
082 00 $a658.8/342$223
084 $aBUS016000$aSOC032000$aPSY031000$2bisacsh
245 00 $aGender, culture, and consumer behavior /$cedited by Cele C. Otnes, Linda Tuncay-Zayer.
260 $aNew York :$bRoutledge,$cc2012.
300 $axxxi, 450 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aConstruction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman -- "The creation of inspired lives": female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver -- The carnal feminine: consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran -- Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes -- Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela -- Gender and media literacy: women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [et al.] -- Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burc ʹak Ertimur -- Lived consumer bodies: narcissism, bodily discourse, and women's pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland -- Escalated expectations and expanded gender roles: women's gift-giving rituals for and resistance to Valentine's day events / Angeline G. Close -- Masculinity and fashion / Jacob Ostberg -- The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen -- Masculinity, intimacy, and consumption / Nacima Ourahmoune -- A grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri -- (Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero -- Beyond gender: intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer -- Gender research as the inge nue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.
520 $a"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
650 0 $aConsumer behavior.
650 0 $aConsumer behavior$xCross-cultural studies.
650 0 $aConsumption (Economics)$xSocial aspects.
700 1 $aOtnes, Cele.
700 1 $aTuncay-Zayer, Linda.
947 $fSOBM$hBook$p$60.20$q1
949 $aHF 5415.32 .G457 2012$i31786102842140
994 $a92$bCNU