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LEADER: 01636cam 22003013 4500
001 9921780870001661
005 20150423140859.0
008 100930s2011 xx 000 0 eng d
020 $a9783540927839 (hbk. )
020 $a3540927832 (hbk. )
035 $a(CSdNU)u470532-01national_inst
035 $a(OCoLC)668190513
035 $a(OCoLC)668190513
035 $a(OCoLC)668190513
040 $aBTCTA$beng$cBTCTA$dYDXCP$dYOU
049 $aCNUM
050 4 $aHF1008$b.E86 2011
245 00 $aEvolutionary psychology in the business sciences /$cGad Saad, editor.
260 $aHeidelberg :$bSpringer,$cc2011.
300 $axxvi, 371 p. :$bill ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $aAll individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising.
650 0 $aOrganizational behavior.
650 0 $aSex role in the work environment.
650 0 $aEvolutionary psychology$xSocial aspects.
700 1 $aSaad, Gad.
994 $aC0$bCNU
999 $aHF 1008 .E86 2011$wLC$c1$i31786102521280$d5/14/2012$e4/12/2012 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u1/4/2012