| Record ID | ia:justdoitnikespi00katz |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/justdoitnikespi00katz/justdoitnikespi00katz_marc.xml |
| Download MARC binary | https://www.archive.org/download/justdoitnikespi00katz/justdoitnikespi00katz_meta.mrc |
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100 1 $aKatz, Donald R.
245 10 $aJust do it :$bthe Nike spirit in the corporate world /$cDonald Katz.
250 $a1st ed.
260 $aNew York :$bRandom House,$cc1994.
300 $axiii, 336 p. ;$c25 cm.
500 $a"Portions of this work were originally published in Sports illustrated"--T.p. verso.
500 $aIncludes index.
520 $aKatz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.
610 20 $aNike (Firm)$xHistory.
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650 0 $aSports$zUnited States$xMarketing.
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