| Record ID | ia:keyaccountmanage0000mcdo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/keyaccountmanage0000mcdo/keyaccountmanage0000mcdo_marc.xml |
| Download MARC binary | https://www.archive.org/download/keyaccountmanage0000mcdo/keyaccountmanage0000mcdo_meta.mrc |
LEADER: 01156cam a2200301 a 4500
001 98197726
003 DLC
005 20030903180026.0
008 980824s1998 enka b 001 0 eng d
010 $a 98197726
020 $a075063278X
035 $a(OCoLC)39738261
040 $aDGU$cDGU$dDLC
042 $alccopycat
050 04 $aHF5438.8.K48$bM35 1998
100 1 $aMcDonald, Malcolm.
245 10 $aKey account management :$blearning from supplier and customer perspectives /$cMalcolm McDonald and Beth Rogers.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1998.
300 $axvi, 194 p. :$bill. ;$c24 cm.
440 0 $aCIM professional
500 $a"Published in association with The Chartered Institute of Marketing."
504 $aIncludes bibliographical references (p. [187]-188) and index.
650 0 $aSelling$xKey accounts.
650 0 $aMarketing$xKey accounts.
700 1 $aRogers, Beth,$d1957-
710 2 $aChartered Institute of Marketing.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/els033/98197726.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/els033/98197726.html