MARC record from Internet Archive

LEADER: 03476cam a22005897i 4500
001 926672112
003 OCoLC
005 20161220093822.0
008 160315s2016 enk f b 001 0 eng d
010 $a2016304510
019 $a907661219
020 $a9781784992453$q(pbk.)
020 $a1784992453$q(pbk.)
020 $a9780719097874$q(hbk.)
020 $a0719097878$q(hbk.)
035 $a926672112
035 $a(OCoLC)926672112$z(OCoLC)907661219
037 $bManchester Univ Pr, C/O Oxford Univ Pr 2001 Evans rd, Cary, NC, USA, 27513$nSAN 202-5892
040 $aCDX$beng$erda$cCDX$dDLC$dUAB$dYDXCP$dOCLCF$dBTCTA$dBDX$dMOU$dOCLCQ$dGBVCP$dDAC$dVP@$dCHVBK$dOCLCO$dSFR$dUtOrBLW
042 $alccopycat
049 $aSFRA
050 00 $aHD69.B7$bG86 2016
082 04 $a658.827083$223
092 $a658.827$bG9577k
100 1 $aGunter, Barrie,$eauthor.
245 10 $aKids and branding in a digital world /$cBarrie Gunter.
264 1 $aManchester :$bManchester University Press,$c2016.
300 $a205 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 164-195) and index.
505 0 $aWhat is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.
520 $a"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."--Publisher's web site.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aInternet advertising and children.
907 $a.b32756604$b12-20-18$c08-31-16
998 $axbt$b12-01-16$cm$da $e-$feng$genk$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b32756604$b12-01-16$c08-31-16
938 $aBrodart$bBROD$n112566448
938 $aBaker and Taylor$bBTCP$nBK0017551097
938 $aCoutts Information Services$bCOUT$n31398450
938 $aYBP Library Services$bYANK$n12522098
938 $aYBP Library Services$bYANK$n12522156
956 $aPre-reclamation 001 value: ocn926672112
980 $a1116 sh dj
998 $axbt$b12-01-16$cm$da$e-$feng$genk$h0$i0
994 $aC0$bSFR
999 $yMARS
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