MARC record from Internet Archive

LEADER: 03143cam a2200541 i 4500
001 ocn947146200
003 OCoLC
005 20170620125845.0
008 170201t20172017nyua b 001 0 eng
010 $a2016044919
020 $a9781250107527$q(hardcover)
020 $a1250107520$q(hardcover)
029 1 $aAU@$b000059562355
035 $a(OCoLC)947146200
037 $bSt Martins Pr, C/O Mps 16365 James Madison Hwy Us Hwy 15, Gordonsville, VA, USA, 22942, (212)6745151$nSAN 631-5011
040 $aDLC$beng$erda$cDLC$dYDXCP$dBTCTA$dBDX$dGK8$dOCLCO$dVTL$dOCLCF$dAPL$dOCLCQ$dIMD$dYDX$dOCLCO$dINR$dNDS$dOCP$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415.1255$b.S44 2017
082 00 $a658.8/27$223
092 $a658.827$bSe41k
100 1 $aSehdev, Jeetendr,$eauthor.
245 14 $aThe Kim Kardashian principle :$bwhy shameless sells (and how to do it right) /$cJeetendr Sehdev.
250 $aFirst edition.
264 1 $aNew York :$bSt. Martin's Press,$c2017.
300 $ax, 240 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aHow do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
505 0 $aHow I arrived at the Kim Kardashian princple -- Susprise -- Expose -- Lead -- Flaws -- Intimate -- Execute -- Conclusion.
650 0 $aBranding (Marketing)
650 0 $aCelebrities in mass media.
650 0 $aFame$xSocial aspects.
650 0 $aSocial media.
650 0 $aInternet marketing.
907 $a.b33852273$b06-20-17$c03-22-17
998 $axbt$b05-19-17$cm$da $e-$feng$gnyu$h4$i0
907 $a.b33852273$b06-19-17$c03-22-17
938 $aYBP Library Services$bYANK$n12950417
938 $aBaker and Taylor$bBTCP$nBK0018727019
938 $aBrodart$bBROD$n116087951
980 $a0517 nb
998 $axbt$b05-19-17$cm$da$e-$feng$gnyu$h4$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.827$bSe41k$d - - $e06-28-2017 11:12$f0$g0$h07-01-17$i31223122209308$j503$0501$k - - $lxbtci$o-$p$26.99$q-$r-$s- $t0$u1$v0$w0$x0$y.i90637367$z06-19-17