Record ID | ia:kleppnersadverti00russ |
Source | Internet Archive |
Download MARC XML | https://archive.org/download/kleppnersadverti00russ/kleppnersadverti00russ_marc.xml |
Download MARC binary | https://www.archive.org/download/kleppnersadverti00russ/kleppnersadverti00russ_meta.mrc |
LEADER: 01858cam 2200469 a 4500
001 ocm31646843
003 OCoLC
005 20091102170931.0
008 941104s1996 maua b 001 0 eng
010 $a 94025208
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dOCLCG
020 $a0133488306
020 $a9780133488302
020 $a0536593051
020 $a9780536593054
035 $a(OCoLC)31646843
050 00 $aHF5823$b.K45 1996
082 00 $a659.1$220
100 1 $aRussell, Thomas,$d1941-
245 10 $aKleppner's advertising procedure /$cJ. Thomas Russell, W. Ronald Lane.
246 30 $aAdvertising procedure
250 $a13th ed.
260 $aNeedham Heights, MA :$bSimon & Schuster Custom Pub.,$cc1996.
300 $a1 v. (various pagings) :$bill. (some col.) ;$c27 cm.
500 $a"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."
500 $a"Custom edition for the Fashion Institute of Technology."
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 1 $aLane, W. Ronald,$d1940-
700 1 $aKleppner, Otto,$d1899-$tAdvertising procedure.
710 2 $aFashion Institute of Technology (New York, N.Y.)
938 $aBaker and Taylor$bBTCP$n94025208 //r96
938 $aYBP Library Services$bYANK$n69962
938 $aBaker & Taylor$bBKTY$c230.40$d235.35$i0536593051$n0002829885$sactive
952 $a31646843$zDLC$bLIBRARY OF CONGRESS$hFull$iLCC$kDDC$u20080905
952 $a126299534$zUVV$bFASHION INST OF TECH LIBR$hFull$u20070513
952 $a218305110$zCUY$bUNIV OF CALIFORNIA, BERKELEY$hFull$iLCC$kDDC$u20080403
029 1 $aYDXCP$b69962
029 1 $aNZ1$b4658515
029 1 $aAU@$b000011338251
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 99 OTHER HOLDINGS