MARC record from Internet Archive

LEADER: 03052cam 2200457Ia 4500
001 ocm53885826
003 OCoLC
005 20200911015834.0
008 031211s2004 xnaa 001 0 eng d
040 $aSITPL$beng$cSITPL$dUV0$dUKM$dSINLB$dOCLCF$dOCLCQ$dOCLCO$dZ6B$dUKMGB$dSISMU$dCNCLB$dUKUSW
015 $aGBA510073$2bnb
016 7 $a013100662$2Uk
019 $a224323159
020 $a0074713744$q(pbk.)
020 $a9780074713747$q(pbk.)
035 $a(OCoLC)53885826$z(OCoLC)224323159
050 14 $aHF5415.55
082 04 $a658.812$222
084 $aF274$2clc
100 1 $aBatterley, Richard.
245 10 $aLeading through relationship marketing :$bhow winning organisations leverage stakeholder relationships to improve business performance /$cRichard Batterley.
260 $aSydney :$bMcGraw-Hill Australia,$c©2004.
300 $ax, 206 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $a1. Introduction -- 2. So, what's this relationship thing all about? -- 3. It didn't happen overnight: it's been an evolution, not a revolution -- 4. Understanding the landscape of the whole relationship: there are lots of stakeholders! -- 5. Just because you have a relationship with a customer, dont' assume they're loyal to you! -- 6. Pick your destination and plan your route map before you select your vehicle -- 7. Customer relationships grow over time, they don't just happen -- 8. Exploring the concept of mutual relationship valuation (MRVn) -- 9. Knowing about relationship, not guessing, driven by the data -- 10. What the customer is seeking in their relationship with your business -- 11. All animals (relationships) were not born equal -- 12. Things to do that make relationship marketing journey a success -- 13. Give the power to your people -- 14. Building the wall with all the right blocks -- 15. Starting out on the relationship marketing journey: from simple beginnings to enterprise-wise initiatives -- 16. Focusing on important channel relationships: working together to build the relationship value -- 17. When it goes wrong ... -- 18. What does the future hold for relationship marketing: where next? -- 19. The most frequently asked questions about relationship marketing.
520 $aThis work covers the aspects of relationship marketing in a holistic way. It presents a coherent definition and model of relationship marketing and introduces some new concepts. It includes case studies and real life examples.
650 0 $aRelationship marketing.
650 0 $aCustomer relations.
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aRelationship marketing.$2fast$0(OCoLC)fst01093590
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029 1 $aAU@$b000060852742
029 1 $aUKMGB$b013100662
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 60 OTHER HOLDINGS