| Record ID | ia:lemarketingdesbi0000simo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/lemarketingdesbi0000simo/lemarketingdesbi0000simo_marc.xml |
| Download MARC binary | https://www.archive.org/download/lemarketingdesbi0000simo/lemarketingdesbi0000simo_meta.mrc |
LEADER: 01899cam 2200481Ma 4500
001 ocm70811855
003 OCoLC
005 20220614194607.0
008 060323s2005 fr a 000 0 fre d
040 $aOTZ$bfre$cOTZ$dRUQBL$dBDF$dZWZ$dOCLCQ$dLVB$dOCLCQ$dOCLCO$dOCLCF
016 7 $aFRBNF39966277000000X$2FrPBN
020 $a2744061662
020 $a9782744061660
035 $a(OCoLC)70811855
041 1 $afre$heng
050 4 $aHD9999 .B442
055 4 $aHD9999.B442
082 04 $a338.476 606$222
100 1 $aSimon, Françoise.
245 13 $aLe marketing des biotechnologies /$cFrançoise Simon et Philip Kotler ; [préface de Kevin Sharer].
260 $aParis :$bVillage mondial :$bPearson Education,$c2005.
300 $aix, 434 pages :$billustrations ;$c23 cm
336 $atexte$btxt$2rdacontent/fre
337 $asans médiation$bn$2rdamedia/fre
338 $avolume$bnc$2rdacarrier/fre
500 $aÉdition originale publiée sous le titre : Building global biobrands : taking biotechnology to market.
650 0 $aBiotechnology industries.
650 0 $aPharmaceutical biotechnology industry.
650 6 $aBio-industries.
650 6 $aBiotechnologie$xMarketing.
650 6 $aBiotechnologie pharmaceutique$xIndustrie.
650 7 $aBiotechnology industries.$2fast$0(OCoLC)fst00832791
650 7 $aPharmaceutical biotechnology industry.$2fast$0(OCoLC)fst01060113
650 7 $aBiotechnologie.$2fmesh
650 7 $aIndustrie pharmaceutique.$2fmesh
650 7 $aBio-industries$xMarketing.$2ram
650 7 $aBio-industries$xMarques de commerce.$2ram
700 1 $aKotler, Philip.
856 42 $3Notice et cote du catalogue de la Bibliothèque nationale de France$uhttp://catalogue.bnf.fr/ark:/12148/cb399662770
029 1 $aBDF$bFRBNF39966277000000X
029 1 $aZWZ$b087199637
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 48 OTHER HOLDINGS