MARC record from Internet Archive

LEADER: 03390cam 22006014a 4500
001 ocm59712424
003 OCoLC
005 20101119151455.0
008 050413s2005 nyua b 000 0aeng
010 $a 2005047650
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020 $a9781594200724
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050 00 $aHC102.5$b.C42 2005
055 02 $aHC102.5*
055 00 $aHC102 .5 C42$bA3 2005
082 00 $a658.4/083$222
100 1 $aChouinard, Yvon,$d1938-
245 10 $aLet my people go surfing :$bthe education of a reluctant businessman /$cYvon Chouinard.
260 $aNew York :$bPenguin Press,$c2005.
300 $a260, [4] p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [263-264]).
520 $aPatagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
600 10 $aChouinard, Yvon,$d1938-
650 0 $aBusinesspeople$zUnited States$vBiography.
650 0 $aSocial responsibility of business.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0602/2005047650.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0721/2005047650-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0721/2005047650-d.html
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