MARC record from Internet Archive

LEADER: 02230cam 2200421 a 4500
001 ocm76416497
003 OCoLC
005 20180516001855.0
008 061114s2007 nyua b 000 0 eng
010 $a 2006037116
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dGZM$dIF9$dVP@$dOCLCG$dOCLCQ$dBDX$dOCLCF$dOCLCO$dOCLCQ
020 $a9781590791073$q(pbk. ;$qalk. paper)
020 $a159079107X$q(pbk. ;$qalk. paper)
035 $a(OCoLC)76416497
050 00 $aHF5415$b.H725 2007
082 00 $a658.8$222
100 1 $aHoltzman, Sandra,$d1951-
245 10 $aLies start-ups tell themselves to avoid marketing :$ba no bullsh*t guide for Ph. D.s, lab rats, suits and garage entrepreneurs /$cSandra Holtzman and Jean Kondek.
250 $a1st ed.
260 $aNew York :$bSelectBooks,$c2007.
300 $axi, 114 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aHow to use this book -- Lie #1 If I build it, they will come -- Lie #2 There is no point in promoting my product until it's completely ready -- Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market -- Lie #4 I have to show a profit before I can market -- Lie #5 I only need a web site -- Lie #6 I need to do public relations first -- Lie #7 I know how to market -- Lie #8 I have a business plan; I don't need a marketing plan -- Lie #9 Only a technical person can market my product -- Lie #10 I can get the work done cheaper -- No more lies.
650 0 $aMarketing.
650 0 $aNew business enterprises.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aNew business enterprises.$2fast$0(OCoLC)fst01036825
700 1 $aKondek, Jean,$d1940-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip074/2006037116.html
938 $aBaker & Taylor$bBKTY$c15.95$d11.96$i159079107X$n0006889616$sactive
938 $aBrodart$bBROD$n06795838$c$15.95
938 $aBaker and Taylor$bBTCP$n2006037116
029 1 $aAU@$b000041075968
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 25 OTHER HOLDINGS